Gaolan County's E-commerce Revolution: Empowering Rural Revitalization

Strategic Insights -

Gaolan County, located in Gansu Province, China, has leveraged its unique agricultural resources to drive rural revitalization through e-commerce initiatives. By stimulating industrial vitality, cultivating distinctive brands, and integrating online and offline operations, the county has witnessed high-quality economic development. The collaboration between government and enterprises has broken bottlenecks and activated new momentum for e-commerce development, enabling farmers to actively seek markets and constantly adjust production structures according to different consumer demands.

Key Takeaways:

  • Gaolan County has empowered rural revitalization through e-commerce, driving high-quality economic development and stimulating industrial vitality.
  • The county has cultivated distinctive brands, such as "Langao Yiwan Noodles" and "Gao Xiaolan," which have become popular online favorites among young urban consumers.
  • The integration of online and offline development has broadened the sales channels of agricultural products, with online sales reaching 25 million yuan in the first half of 2025, a year-on-year increase of 30%.
  • Specialty industries, such as pre-packaged beef ramen, are gaining momentum, with the Lanzhou Mailixiang Food Co., Ltd. investing 8 million yuan in expanding its workshop to transform the traditional Lanzhou beef noodle craft into a standardized product.
  • The county has identified the Lanzhou beef noodle industry as a key area for e-commerce development, guiding businesses to develop pre-packaged products suitable for e-commerce sales.
  • Gaolan County has focused on four aspects in its e-commerce work: enterprise linkage, brand cultivation, online and offline integration channels, and strong support for the supply chain.
  • The county's e-commerce supply chain has seen continuous improvement, with a growing brand matrix and increasing standardization over the past few years.

Statistics:

  • Online sales of Gaolan County's agricultural products reached 25 million yuan in the first half of 2025, a year-on-year increase of 30%.
  • Sales of offline picking and experience stores exceeded 8 million yuan, achieving a dual-drive "online and offline" strategy.
  • 23 new e-commerce business entities were added in the county in the first half of this year, creating employment for more than 150 people.
  • The county's e-commerce work has focused on supporting the supply chain, with cooperation with leading platforms such as "Ganwei Youxuan" giving the county more confidence.

Sources:

  • Lanzhou City, Gansu Province of China: "Rural e-commerce not only allows local products to enter a wider market but also brings new opportunities for rural revitalization"
  • Gaolan County Commerce Bureau: "At the meeting, everyone put forward the problems they encountered. The government departments helped us connect with design companies and invited e-commerce experts to provide training."
  • Gaolan County Small Farmers' Professional Planting Cooperative: "We not only bring our products online, but also use online traffic to bring customers into the fields."
  • Lanzhou Mailixiang Food Co., Ltd.: "We invested 8 million yuan in expanding the workshop to transform the traditional Lanzhou beef noodle craft into a standardized product."