General Motors Realigns Corporate Communications Staff

Strategic Insights -

In a major restructuring effort, General Motors has revamped its Corporate Communications Staff, naming new directors to oversee key areas of communications. Effective immediately, Andrea C. Clark will lead the team in developing communications strategies, managing issues, and integrating initiatives to enhance the company's image. Karen L. Healy will focus on corporate media relations, employee communications, and international communications, while William H. Noack will oversee regional offices and government relations. Leonard P. Marsico will be responsible for developing and coordinating GM's communications network. The new structure aims to create a lean and strategic corporate staff, integrating communications into all business processes.

Key Takeaways:

  • Andrea C. Clark, the new director of Communications -- Strategy and Image, will be responsible for developing communications strategies, managing issues, and integrating initiatives to enhance GM's image.
  • Karen L. Healy, the new director of Communications -- Corporate/Sector Activities, will focus on corporate media relations, employee communications, and international communications.
  • William H. Noack, the new director of Communications -- Regional Offices, will oversee regional offices and government relations issues.
  • Leonard P. Marsico, the new director of Communications -- Core Services, will be responsible for developing and coordinating GM's communications network, including the GM Newswire and satellite network.
  • The new corporate communications structure aims to integrate communications into all business processes and enhance the company's image.
  • Dennis R. Minano, GM Vice President, stated that the new structure is part of the company's effort to create a lean and strategic corporate staff.

Statistics:

  • None provided in the source material.

Sources:

  • PRNewswire, "General Motors Names Top Leadership for Corporate Communications Staff", May 24, 1995.
  • General Motors, "Karen Healy of GM Communications", 810-857-4410 (phone number).
  • General Motors, Shareholders, 1995 Annual Report.