General Motors Reports April Vehicle Sales

Strategic Insights -

General Motors' dealers in the United States reported a decline in passenger car sales, with total passenger car deliveries down 10% compared to 1994. The decline was primarily in fleet sales, which were down 18%, with combined fleet deliveries at Pontiac, Buick, and Cadillac down 39% from last year. However, Chevrolet and Oldsmobile posted sales increases, with Chevrolet's Lumina/Monte Carlo sales setting a new April record and Oldsmobile's Ciera, Achieva, and Aurora sales up 3% year-over-year. GM's truck deliveries were 2% below a record-setting 1994, but GMC Truck posted its best April ever on a sales-per-selling-day basis, and combined S-Blazer/Jimmy sales were up 65% compared to a year ago.

Key Takeaways:

  • General Motors' passenger car sales declined 10% in April 1995 compared to 1994, with fleet sales down 18%.
  • Pontiac, Buick, and Cadillac combined fleet deliveries decreased by 39% from last year.
  • Chevrolet and Oldsmobile posted sales increases, with Chevrolet's Lumina/Monte Carlo sales setting a new April record.
  • GMC Truck delivered its best April ever on a sales-per-selling-day basis.
  • Combined S-Blazer/Jimmy sales were up 65% compared to a year ago, marking an April sales record.
  • Combined G-Van sales were up 2% compared to a year ago.
  • Inventory levels remained tight on key models such as small utilities, fullsize utilities, and fullsize pickups.

Statistics:

  • Sales of General Motors' passenger cars declined by 10% in April 1995 compared to 1994.
  • Fleet sales for General Motors' passenger cars were down 18% in April 1995.
  • Combined fleet deliveries at Pontiac, Buick, and Cadillac decreased by 39% from 1994.
  • Chevrolet's Lumina/Monte Carlo sales increased by over 300% in April 1995 compared to a year ago.
  • GMC Truck sales increased by 2% in April 1995 compared to 1994.
  • Combined S-Blazer/Jimmy sales increased by 65% in April 1995 compared to a year ago.
  • Combined G-Van sales increased by 2% in April 1995 compared to a year ago.
  • Inventory levels for small utilities, fullsize utilities, and fullsize pickups were tight in April 1995.

Sources:

  • General Motors press release, dated May 1, 1995.