General Motors Reports February Vehicle Sales

Strategic Insights -

General Motors' dealers in the United States reported a mixed sales performance for February, with some divisions experiencing significant declines while others achieved record monthly sales. The company's U.S. industry vehicle forecast remains at 15.6 million units for the 1995 calendar year. Despite the challenges in the luxury market and a decline in certain model sales, GM's truck deliveries were up 2% over a strong February 1994, with several models achieving new sales records.

Key Takeaways:

  • GM Passenger Car deliveries were down about 15% for the month of February due to a soft luxury market and decline of Chevrolet Cavalier and Pontiac Sunfire sales.
  • Fleet sales were down about 22% for the month, primarily at Buick, Oldsmobile, and Cadillac.
  • Sales of the Lumina and Monte Carlo were more than double a year ago, with February marking the second month in a row of record monthly sales.
  • For Saturn, February represented the 12th consecutive month of record monthly sales, with deliveries up 14% over last year.
  • GM truck deliveries were up 2% over a strong February 1994, with sales per selling day being the best February ever in truck sales.
  • Key model inventory, such as small and full-size utilities and full-size pickups, continues to be tight.
  • Combined Blazer and Jimmy sales set a new monthly sales record in February, with deliveries up almost 34% over 1994.
  • Sales of the Suburban continued strong, up over 27% compared to 1994, setting a new record for the month of February.

Statistics:

  • Industry vehicle forecast for 1995: 15.6 million units
  • GM Passenger Car deliveries: down 15% for the month of February
  • Fleet sales: down 22% for the month
  • Sales of Lumina and Monte Carlo: more than double a year ago
  • Saturn deliveries: up 14% over last year
  • GM truck deliveries: up 2% over a strong February 1994
  • Combined Blazer and Jimmy sales: up almost 34% over 1994
  • Sales of the Suburban: up over 27% compared to 1994

Sources:

  • PR Newswire, "General Motors (NYSE: GM) dealers in the United States today reported the following vehicle sales...", March 1, 1995