General Motors Reports January 1995 Vehicle Sales Figures

Strategic Insights -

In a press release dated February 1, General Motors' dealers in the United States reported the following vehicle sales data for January 1995. The sales figures revealed a slight decline in total vehicle sales, attributed more to product availability rather than market trends. The data, however, showed promising performance in various market segments.

Key Takeaways:

  • Total GM passenger car deliveries for January were down 12% compared to 1994, with fleet sales decreasing by about 20% over the same period.
  • Saturn deliveries were up 36% over last year, marking the 11th consecutive month of record sales for the brand.
  • Buick posted a 7% year-over-year gain, driven by strong sales of the Regal and the all-new Riviera.
  • Sales of the Lumina and Monte Carlo set a new January record, with January sales almost doubling those of a year ago.
  • GM Truck deliveries were up 4% over a strong January 1994.
  • Combined S-10 and Sonoma sales rose nearly 35% above 1994, while combined Blazer and Jimmy sales set a new monthly sales record in January.
  • C/K Utilities (K Blazer, Tahoe, Yukon, and Suburban) continued strong, up over 25% compared to 1994.
  • Inventory on key models, such as small and full-size utilities and full-size pickups, remained tight.

Statistics:

  • 25 selling days for the January 1-31 period in 1995, same as in 1994
  • Forecast for the 1995 calendar year: 15.6 million units
  • Total GM passenger car deliveries for January 1995: down 12% compared to 1994
  • Saturn deliveries for January 1995: up 36% over last year
  • Buick deliveries for January 1995: up 7% year-over-year
  • Total GM Truck deliveries for January 1995: up 4% over 1994
  • Combined S-10 and Sonoma sales in January 1995: up 35% above 1994
  • Combined Blazer and Jimmy sales for January 1995: up 30% over 1994
  • C/K Utilities (K Blazer, Tahoe, Yukon, and Suburban) deliveries in January 1995: up 25% compared to 1994

Sources:

  • PR Newswire, "General Motors Reports Vehicle Sales for January 1995" (February 1, 1995)
  • General Motors (no further details provided)