Genpact Unveils Global Rebrand, Embracing 'On It' as Core Essence

Strategic Insights -

Genpact, a leader in advanced technology services and solutions, has announced a global rebrand that reflects its recent strategic pivot. The rebranding marks a new chapter for the Company and its clients, with the new tagline 'on it' encapsulating its strength to transform at scale. The Company's leadership team celebrated the occasion by ringing the opening bell at the New York Stock Exchange, symbolizing a fresh start. This transformative move positions Genpact as a company where process intelligence and artificial intelligence work together seamlessly, enabling clients to operate faster and more responsively.

Key Takeaways:

  • Genpact has unveiled a global rebrand, reflecting its strategic pivot towards advanced technologies and agentic AI solutions.
  • The new tagline 'on it' represents the Company's core essence, emphasizing its ability to transform at scale and deliver exponential value for clients and employees.
  • Genpact's new growth model, GenpactNext, was unveiled in June 2025, focusing on creating agentic AI solutions that orchestrate complex business processes autonomously.
  • The Company is leveraging process intelligence and artificial intelligence to deliver measurable outcomes and transform how businesses run.
  • As a pioneer in the field, Genpact has a strong partner ecosystem and decades of client trust, providing innovative solutions that create lasting value for leading enterprises.
  • The rebranding reflects Genpact's transformative journey, highlighting its unique culture and ability to adapt to change, driving exponential value for its clients and employees.

Statistics:

  • In 2025, Genpact's Investor Day marked the unveiling of GenpactNext, its updated growth model and strategic framework.
  • The Company's new tagline 'on it' is now featured prominently in its branding, emphasizing its transformative capabilities.
  • Genpact is committed to leveraging advanced technologies such as artificial intelligence and process intelligence to deliver measurable outcomes for its clients.

Sources:

  • PRNewswire, "Genpact Announces Global Rebrand" (September 8, 2025)
  • Genpact, "The Future is Now" ( Investor Day, June 2025)
  • Genpact, "About Us" (Company Website)