Ghana Embarks on High-Level Tourism Promotion in the Czech Republic

Strategic Insights -

In a significant move to enhance Ghana's tourism industry, the Ghana Embassy in the Czech Republic has organized a high-level tourism promotion event in Prague. The initiative, led by Madam Doris Adzo Denyo Brese, Ghana's Ambassador to the Czech Republic, brought together key stakeholders from both Ghana and the Czech Republic. The event, held at the iconic Malostranska beseda Gastronomicky provoz in Prague, attracted over 30 top Czech tour operators, officials from the Czech Ministries of Foreign Affairs and Regional Development, and representatives of Ghana's tourism sector. The Ghana Tourism Authority (GTA) delivered a compelling presentation showcasing Ghana's diverse tourism assets, including UNESCO World Heritage Sites, pristine beaches, vibrant festivals, and rich cultural experiences.

Key Takeaways:

  • The Ghana Embassy in the Czech Republic has spearheaded a high-level tourism promotion event in Prague, aiming to expand Ghana's tourism footprint into Central Europe.
  • The event, organized in collaboration with the Ghana Tourism Authority (GTA), attracted over 30 top Czech tour operators, officials from the Czech Ministries of Foreign Affairs and Regional Development, and representatives of Ghana's tourism sector.
  • The GTA delivered a compelling presentation showcasing Ghana's diverse tourism assets, including UNESCO World Heritage Sites, pristine beaches, vibrant festivals, and rich cultural experiences.
  • Two flagship campaigns, 'December in Ghana' and 'The Black Star Experience', were unveiled by the GTA to position Ghana as the gateway to Africa for global travelers, especially from emerging markets like Central and Eastern Europe.
  • A cultural performance by the University of Ghana Dance Ensemble captivated the Czech audience, offering a vivid glimpse into Ghana's artistic soul.
  • Ambassador Brese emphasized the Embassy's commitment to using diplomacy as a tool to promote tourism, trade, and cultural exchange between Ghana and the Czech Republic.
  • Promotional materials, including Ghanaian chocolate, tourism passports, Kente sashes, maps, and locally made snacks, were distributed to attendees, offering them a taste of Ghana's warm hospitality and creative industry.

Statistics:

  • Over 30 top Czech tour operators attended the event.
  • Representatives from the Czech Ministries of Foreign Affairs and Regional Development were in attendance.
  • The GTA showcased Ghana's diverse tourism assets, including UNESCO World Heritage Sites, pristine beaches, vibrant festivals, and rich cultural experiences.
  • The two flagship campaigns, 'December in Ghana' and 'The Black Star Experience', aim to position Ghana as the gateway to Africa for global travelers.
  • The event marked the first direct destination marketing activation by Ghana in the Czech Republic.

Sources:

  • "Ghana News Agency" (30 June 2025)
  • Ghana Tourism Authority (GTA) press release (no date mentioned)
  • Ghana Embassy in the Czech Republic (no date mentioned)