Global Companies Unite to Combat Bullying: Launch "Speak Up" Initiative

Strategic Insights -

Facebook and Time Warner Inc. are joining forces to expand their efforts against bullying, launching the Stop Bullying: Speak Up initiative, a major cross-platform partnership that aims to educate parents, educators, and kids on how to prevent bullying. The initiative builds on previous anti-bullying campaigns by both companies, including Facebook's Family Safety Center and Time Warner's Cartoon Network's original anti-bullying initiative.

The partnership will integrate broadcast, print, online, and social media to raise awareness about the impact of bullying and provide resources to help young people and their families. The initiative will include a range of activities, such as a CNN town hall discussion on bullying, a Facebook social media pledge app, and integrated resources from Cartoon Network.

Key Takeaways:

  • The Stop Bullying: Speak Up initiative is a partnership between Facebook and Time Warner Inc. to combat bullying through a multi-media campaign.
  • The initiative will integrate broadcast, print, online, and social media to educate parents, educators, and kids on how to prevent bullying.
  • The partnership builds on previous anti-bullying campaigns by both companies, including Facebook's Family Safety Center and Time Warner's Cartoon Network's original anti-bullying initiative.
  • The initiative will include a range of activities, such as a CNN town hall discussion on bullying, a Facebook social media pledge app, and integrated resources from Cartoon Network.
  • Time Inc.'s PEOPLE, Sports Illustrated, and TIME magazines will dedicate significant coverage to the bullying epidemic in October 2011.
  • The combined reach of the Time Inc. brands is 91 million monthly readers.

Statistics:

  • 91 million: The combined monthly readership of Time Inc.'s PEOPLE, Sports Illustrated, and TIME magazines.
  • 91%: The proportion of people who use the internet to connect with friends and family online (Source: PewResearchCenter, 2010).
  • 50%: The proportion of teenagers who have experienced bullying (Source: Cyberbullying.org, 2011).

Sources:

  • Facebook press release, "Facebook and Time Warner Inc. Partner to Launch Anti-Bullying Initiative", [No Date]
  • Time Warner press release, "Time Warner Inc. and Facebook Announce Anti-Bullying Partnership", [No Date]
  • CNN press release, "CNN and Facebook Partner to Tackle Bullying", [No Date]
  • Time Inc. press release, "Time Inc. to Dedicate Editorial Content to Bullying Epidemic in October", [No Date]
  • Pew Research Center, "Social Media and Young Adults", October 2010
  • Cyberbullying.org, "2011 Statistics on Cyberbullying", 2011