GNN Announces 50 Charter Advertisers for its New Marketing Products

Strategic Insights -

GNN, a fully-integrated and consumer-oriented Internet service, has announced that 50 charter advertisers are taking advantage of its new marketing products. These advertisers include American Airlines, AT&T, c|net: The ComputerNetwork, Dealernet, Joe Boxer, MGM/United Artists, and Sony Magic Link. GNN offers two types of marketing products: Sponsorship Spaces and Traffic Links, which enable advertisers to reach a targeted audience and drive qualified traffic to their websites.

Key Takeaways:

  • GNN has partnered with 50 charter advertisers, including major brands like American Airlines and AT&T, to offer its new marketing products.
  • GNN's marketing products include Sponsorship Spaces and Traffic Links, designed to help advertisers reach a targeted audience and drive qualified traffic to their websites.
  • Sponsorship Spaces are long-term associations with GNN programming, and can be executed as one-screen interactive ads (Preview Spaces) or multi-screen interactive ads (Feature Spaces).
  • Traffic Links include Shortcuts, which are billboards in high-traffic areas, and Sidesteps, which are advertiser-created programming that pulls users deeper into the advertiser's website.
  • GNN's marketing partners can track the effectiveness of their advertising efforts through logging reports and a NielsenQI/PRO audit.
  • Sony Magic Link is using a Feature Space sponsorship in the Web Review voice on the GNN service, which includes interactive audio that enhances the product experience.
  • GNN creates new media programs with its marketing partners to deliver high value to its members and subscribers, while fulfilling their core marketing objectives.
  • GNN is committed to working with marketing partners as valued content providers, and is developing programs in conjunction with its primary marketing partners to leverage their skills and brand assets.

Statistics:

  • GNN has partnered with 50 charter advertisers for its new marketing products.
  • The one-screen, Preview Space is available for placement throughout GNN Voices for $15K to $30K per quarter.
  • The Feature Space, also available in GNN Voices, ranges from $20K to $70K per quarter.
  • Shortcuts cost $25 per 1,000 impressions and are placed in GNN News and Whole Internet Catalog.
  • Sidesteps cost $15 to $30K per quarter and can be placed in all areas of the GNN service.

Sources:

  • PR Newswire, October 30, 1995
  • GNN press release, 1995
  • America Online, Inc. website, 1995
  • GNN website, 1995