Google Confirmed as Most Popular Search Engine for Online Shopping in December 2005

Strategic Insights -

Google was the most popular search engine used for online purchases during the December shopping period, with 11.1% of all online visits relating to shopping starting with Google, representing a 28% increase from the previous year. Auction site eBay Inc, retailer Amazon.com, Google's Froogle, and Shopzilla's BizRate were the four most popular shopping sites originating in December from Google, accounting for 18.1% of retailer traffic generated. In total, 18.3% of visits to classified and shopping websites originated with search engines.

Key Takeaways:

  • Google was the most popular search engine used for online purchases during the December shopping period, accounting for 11.1% of online visits relating to shopping.
  • The use of Google for online shopping increased by 28% compared to the previous year.
  • eBay, the most visited online shopping site, generated over 13% of retail traffic to shopping sites during December.
  • Amazon.com generated 0.75% of visits to other online retailers.
  • Music download sites reached their highest number of visitors on Christmas Day, increasing by 172% from the previous year.
  • iTunes took 39% of visits to music download sites on Christmas Day.
  • Searches containing the word 'iPod' increased by 175% from the previous year during the holiday season.

Statistics:

  • 11.1% of all online visits relating to shopping started with Google in December.
  • 28% increase in the use of Google for online shopping compared to the previous year.
  • 18.1% of retailer traffic generated by eBay, Amazon.com, Google's Froogle, and Shopzilla's BizRate from Google in December.
  • 18.3% of visits to classified and shopping websites originated with search engines.
  • 13% of retail traffic to shopping sites originated from eBay in December.
  • 0.75% of visits to other online retailers generated by Amazon.com in December.
  • 172% increase in visitors to music download sites on Christmas Day.
  • 39% of visits to music download sites on Christmas Day generated by iTunes.
  • 175% increase in searches containing the word 'iPod' during the holiday season.

Sources:

  • Hitwise, "Hitwise confirms Google as most popular search engine for online shopping"
  • http://www.m2.com