Governor Josh Stein Calls for Travelers to "Rediscover the Unforgettable" Western North Carolina at Chimney Rock State Park Reopening

Strategic Insights -

Governor Josh Stein today reopened Chimney Rock State Park and launched a new tourism initiative to bring more visitors back to western North Carolina, following the devastating impacts of Hurricane Helene nine months prior. The park will be open with limited hours, requiring advanced reservations for visitors. As part of the "Rediscover the Unforgettable" campaign, the governor encouraged travelers to experience the region's natural and cultural treasures.

Key Takeaways:

  • Governor Josh Stein reopened Chimney Rock State Park after nine months of devastating impacts from Hurricane Helene, citing the need for tourism to support the region's economy.
  • The park will operate with limited hours and require advanced reservations.
  • The "Rediscover the Unforgettable" tourism initiative aims to bring more visitors to western North Carolina, with a focus on promoting the region's natural and cultural attractions.
  • The campaign will be available to local chambers of commerce, tourism boards, and small businesses for their promotional efforts.
  • Musician and western North Carolina native Eric Church is the proud voice of a new video highlighting the initiative.
  • Governor Stein is continuing to advocate for western North Carolina, asking the Trump administration and the U.S. Congress to send $19 billion to North Carolina for disaster relief.

Statistics:

  • Chimney Rock State Park typically attracts 400,000 visitors per year.
  • The park suffered significant damage during Hurricane Helene, with thousands of roads and bridges impacted.
  • The Department of Transportation has worked to restore connectivity, repairing and reopening roads for public access.
  • The "Rediscover the Unforgettable" campaign is a collaborative effort between the state government, Visit NC, and local partners.

Sources:

  • "At Chimney Rock State Park Reopening, Governor Josh Stein Calls for Travelers to 'Rediscover the Unforgettable' Western North Carolina" by lsaito, June 27, 2025.