Graffeeti Inc. Partners with Booboo Stewart to Launch Signature Sneaker Collection

Strategic Insights -

Northern California-based Graffeeti Inc. is teaming up with 15-year-old actor and multi-talented Booboo Stewart to launch a signature sneaker collection for fall 2009 delivery. The collection, which will be available for both girls and boys, was designed by Booboo Stewart himself, who has lent his creative hand to the project. As part of the partnership, Graffeeti will also leave the option open for Booboo to design other signature products, such as backpacks, that feature the company's innovative write-on panels.

Key Takeaways:

  • Graffeeti Inc. will produce Booboo Stewart's signature sneaker collection for fall 2009 delivery.
  • The collection will be available for both girls and boys and will feature write-on panels.
  • Booboo Stewart will have the option to design other signature products, including backpacks, for Graffeeti.
  • The partnership was made possible through a 2008 endorsement and publicity commitment between Graffeeti and Booboo Stewart.
  • Graffeeti's ReMARKable(R) write-on sneakers feature dry-erase panels that allow kids to write, draw, and erase with provided pens.

Statistics:

  • The Graffeeti-ReMARKable sneaker was introduced in 2007.
  • The company's novel write-on panels are featured in both sneakers and backpacks.
  • Each Graffeeti sneaker and backpack comes with five colored dry-erase pens.
  • Booboo Stewart is a 15-year-old multi-talented actor, singer, dancer, gymnast, stunt kid, and model.
  • He has a recurring role on Everybody Hates Chris and has starred in several other films and TV shows.
  • Booboo Stewart is a two-time World Karate Champion and a straight A student.

Sources:

  • "Graffeeti Inc. Prepares to Go to Market with Signature Booboo Stewart Sneaker Collection." PRWeb. http://www.prweb.com/releases/booboo/graffeeti/prweb2823954.htm
  • Graffeeti Inc. website. www.graffeeti.com.
  • LaunchPad PR. graffeeti (at) launchpadpr (dot) com or 310 397-4321.