Green Marketing Conference Attracts Diverse Brands

Strategic Insights -

As the interest in sustainable and eco-friendly products continues to grow, top marketing executives from a wide range of industries are gathering to discuss the latest trends and best practices in green marketing. The 4th Good And Green(R) -- The Green Marketing Conference, presented by The Daily Green and Good Housekeeping, will be held on May 11 & 12 in the Hearst Tower in New York City. The conference features cutting-edge research, case studies, and keynote speakers, including a session on authentic marketing and the launch of the new Green Good Housekeeping Seal.

Key Takeaways:

  • The conference has attracted a diverse list of brands, including Johnson & Johnson, Kimberly Clark, Native Energy, and Parducci Wines, from various industries such as consumer goods, technology, and energy.
  • Green marketing has become a mainstream component of every marketing plan, and is crucial for a brand's future in virtually every industry and product category.
  • Consumers prefer green and sustainable products from responsible companies who have led the green evolution, and are willing to pay a premium for such products.
  • The conference features cutting-edge research, including a Green Gauge Global report from GfK Roper, case studies from Benjamin Moore, Chipotle, and SCA Tissue, and a keynote on the development of the new Green Good Housekeeping Seal.
  • The conference also includes a how-to session on authentic marketing by The SOAP Group, and personal tours of the Good Housekeeping Research Institute on the 29th floor of the Hearst Tower.

Statistics:

  • The conference has attracted a wide range of brands from various industries.
  • 85% of consumers have said they're willing to pay a premium for products and services offered by companies that have led the green evolution (Source: GfK Roper).
  • The Green Gauge Global report from GfK Roper found that 7 out 10 consumers believe that the environment is a key purchasing factor when choosing household products (Source: GfK Roper).
  • The conference has Associate Sponsors, Showcase Sponsors, and a Media Sponsor, showcasing its growing influence in the green marketing industry.

Sources:

  • Good And Green(R) -- The Green Marketing Conference (http://www.goodandgreen.biz)
  • The Daily Green (http://www.thedailygreen.com)
  • Good Housekeeping (http://www.goodhousekeeping.com)
  • PME(R) Enterprises LLC (216 Main Street, Hartford, CT 06106)