Hard Rock Cafe and Universal Studios Team Up to Develop Hard Rock Hotel at Universal Florida

Strategic Insights -

Universal Orlando is becoming a world-class resort destination, and Hard Rock Cafe is a big part of it. The two companies have partnered to develop a Hard Rock Hotel at Universal Florida, a 14-acre project that will feature 650 rooms, "California Mission" style architecture, and a unique rock-and-roll atmosphere. This is not the only Hard Rock Cafe project at Universal Florida, as they will also build the world's largest Hard Rock Cafe and Hard Rock Live, a state-of-the-art live performance venue.

Key Takeaways:

  • The Hard Rock Hotel at Universal Florida will feature 650 rooms and will be built on a 14-acre site.
  • The hotel will have a "California Mission" style architecture and will convey a feeling that guests have entered Hard Rock Cafe's world of rock and roll.
  • The hotel will join the Portofino Bay Hotel in giving Universal Florida world-class resorts with elegance and unique style.
  • Universal is building a new theme park, Universal's Islands of Adventure, and an entertainment complex, Universal CityWalk, next to its hugely successful Universal Studios Florida theme park.
  • The Hard Rock Hotel will open in the Fall of 2000, while the Portofino Bay Hotel will open in 1999 along with Universal's Islands of Adventure.
  • Loews Hotels currently owns and/or operates 14 hotels and resorts in the U.S., Canada, and the Principality of Monaco, and has five projects under development.
  • Hard Rock Cafe International Inc. owns and/or franchises a worldwide network of 83 Hard Rock Cafes in 28 countries, including 29 cafes throughout the United States.

Statistics:

  • 650 rooms at the Hard Rock Hotel at Universal Florida
  • 14-acre site for the Hard Rock Hotel
  • 750 rooms at the Portofino Bay Hotel, a Loews Hotel also under construction at Universal Florida
  • 8 restaurants at the Portofino Bay Hotel
  • 2 swimming pools at the Portofino Bay Hotel
  • 45,000 square-feet of meeting space at the Portofino Bay Hotel
  • 28 countries with Hard Rock Cafes
  • 83 worldwide Hard Rock Cafes
  • 29 Hard Rock Cafes in the United States

Sources:

  • Universal Studios Florida
  • Loews Hotels
  • Hard Rock Cafe International Inc.
  • http://www.prnewswire.com
  • http://www.universalstudios.com