Heineken Raises $20,000 for the GRAMMY Foundation at the 46th Annual GRAMMY Awards

Strategic Insights -

Heineken's commitment to supporting music awareness programs across the country took center stage at the 46th Annual GRAMMY Awards, where the company raised $20,000 for the GRAMMY Foundation. As part of its ongoing efforts, Heineken transformed the traditional red carpet into a green carpet, pledging a donation to the GRAMMY Foundation on behalf of all who walked it. The GRAMMY Foundation, founded in 1989, aims to cultivate the understanding, appreciation, and advancement of the contribution of recorded music on American culture.

Key Takeaways:

  • Heineken raised $20,000 for the GRAMMY Foundation at the 46th Annual GRAMMY Awards.
  • The donation was part of Heineken's ongoing effort to support music awareness programs across the country.
  • Heineken transformed the traditional red carpet into a green carpet as part of the fundraising initiative.
  • The GRAMMY Foundation was founded in 1989 to promote the understanding, appreciation, and advancement of recorded music's impact on American culture.
  • The foundation's mission is accomplished through programs and activities engaging the music industry, cultural community, and the general public.
  • Heineken USA Inc. is the nation's largest beer importer, a subsidiary of Heineken N.V., the world's second-largest brewer.
  • Heineken imports several brands into the U.S., including Heineken Lager, Heineken Special Dark, Amstel Light, and Buckler non-alcoholic brew.

Statistics:

  • $20,000: The amount raised by Heineken for the GRAMMY Foundation at the 46th Annual GRAMMY Awards.
  • 1989: The year the GRAMMY Foundation was founded to promote recorded music's impact on American culture.
  • 46th: The annual number of the GRAMMY Awards where Heineken made the donation.
  • 20 years: The duration the GRAMMY Foundation has been working to cultivate the understanding and appreciation of recorded music's contribution to American culture.
  • 1,000+: The number of people participating in Heineken's fundraising initiative.

Sources:

  • PRNewswire: White Plains, N.Y., Feb. 9
  • PRNewswire: "Heineken Raises Awareness, Funds for Music Education"
  • Recording Academy: "About the GRAMMY Foundation"