Hershey's Celebrates NCAA Football Partnership with "I'm A Big Fan" Promotion

Strategic Insights -

Hershey's The Hershey Company, a leader in the chocolate industry, has partnered with the National Collegiate Athletic Association (NCAA) to celebrate the start of the college football season. Through the "I'm A Big Fan" promotion, fans can show off their school spirit and team loyalty by submitting videos, participating in a photo contest, and redeeming wrappers for free team t-shirts.

Key Takeaways:

  • The "I'm A Big Fan" promotion runs from September 2 through November 3, 2009, and encourages fans to submit short videos demonstrating their passion for college football.
  • The contest awards weekly winners with a Visa Gift Card valued at $1,000 each and a spot in the final round of voting for the grand prize.
  • The grand prize winner will receive a trip for four and tickets to a 2010 college football home game of their choice, including two nights' accommodations and the ultimate tailgating experience.
  • Fans can also participate in a photo contest by posting their best fan photos to the Hershey's "I'm A Big Fan" Web site and redeem 15 wrappers from specially-marked displays of their favorite Hershey's products to receive a free NCAA Football team t-shirt.
  • The promotion aims to engage fans and showcase the company's commitment to the NCAA and its partners.

Statistics:

  • The promotion will run for a total of 10 weeks, from September 2 through November 3, 2009.
  • A total of eight weekly winners will receive a Visa Gift Card valued at $1,000 each.
  • Over 12,000 employees work for The Hershey Company worldwide.
  • The company generates revenues of more than $5 billion annually.

Sources:

  • The Hershey Company
  • Marketwire (MARKETWIRE via COMTEX). "The Hershey Company Celebrates First Year As NCAA Corporate Partner," September 2, 2009.
  • Comtex SmarTrend Alert, August 29, 2009.