Hess Corporation Expands Holiday Tradition with New Toy Truck Game App

Strategic Insights -

Hess Corporation, a global integrated energy company, has released its second edition of the Hess Toy Truck game app, the Hess Racer Game, on Android, extending its 47-year-old holiday tradition online. Building on last year's successful debut of the Hess Jet Game, the new app allows fans to experience the iconic toy truck in a new and engaging way, with features such as quick and short games, enhanced social media sharing, and multiplayer functions.

Key Takeaways:

  • The Hess Racer Game app is free to download on iPhone, iPad, and Facebook, with 1.7 million visits through November 29 and a 4 out of 5-star rating.
  • The app features two vehicles: the Hess Race Truck, with brute strength and great handling, and the Hess Race Car, with speed and agility.
  • Players can choose from three courses - city, mountains, or interstate - and earn coins to unlock additional features for their vehicles.
  • The app also includes a multiplayer function on Facebook, allowing friends to challenge each other to beat their high score.
  • The Hess Toy Truck has been a holiday tradition since 1964 and is one of the longest running toy brands on the market.
  • The 2011 Hess Toy Truck carries a race car modeled after an American stock car with a pull-back racing motor and Hess Express logo.
  • For the first time in the collection's 47-year history, both vehicles in the set are packed with sounds and lights for twice the fun.

Statistics:

  • 1.7 million visits through November 29
  • 4 out of 5-star rating on iPhone and iPad
  • 16 East Coast states where the Hess Toy Truck is sold exclusively at Hess retail stores
  • 1,350 Hess convenience stores and gas stations on the East Coast
  • 16 states from Massachusetts to Florida, where Hess has a presence

Sources:

  • Energy Weekly News
  • VerticalNews.com