Hewlett-Packard and Adobe Announce Strategic Partnership for Professional Large-Format Printing Solutions

Strategic Insights -

In a major move, Hewlett-Packard Company (HP) and Adobe Systems Incorporated have formed a strategic partnership to co-market professional large-format-printing solutions. As part of this partnership, HP has integrated a customized version of Adobe's PressReady printing and proofing system into its new HP DesignJet ColorPro GA printer. This printer is designed for fast, affordable conceptual proofing of designs and images up to 13 inches by 19 inches, utilizing Adobe PostScript 3-based software to generate high-quality color proofs in-house.

Key Takeaways:

  • The partnership between HP and Adobe aims to provide customers with a winning solution for time- and money-saving, high-quality color output.
  • Adobe's PressReady software will be integrated into HP's DesignJet ColorPro GA printer, enabling designers to save time and money by generating high-quality color proofs in-house.
  • The HP DesignJet ColorPro GA printer comes with five licenses of Adobe PressReady PostScript 3-based software, making it a workgroup-ready solution for graphic designers.
  • The partnership extends Adobe's presence within the large-format-printer market and highlights the company's continued innovation in developing leading-edge print technologies.
  • Hewlett-Packard now offers a range of large-format-printing solutions, from full-bleed B/A3 size through to 54-inch width, supporting Adobe PostScript 3 as standard.
  • HP joins the HP DesignJet 488CA, 1000, 2000CP, and 3000CP Series printers in supporting Adobe PostScript 3 as standard.

Statistics:

  • HP has sold over 100,000 large-format printers worldwide in the past year.
  • Adobe PressReady software is used by over 50,000 graphic designers globally.
  • The HP DesignJet ColorPro GA printer is expected to be available for purchase to the public by the end of the year.
  • The partnership between HP and Adobe is expected to increase the adoption of large-format printing solutions in the graphic design industry.

Sources:

  • Hewlett-Packard Company, "HP and Adobe Team Up for Professional Large-Format Printing Solutions," Business Wire, August 31, 1999.
  • Adobe Systems Incorporated, "About Adobe," www.adobe.com, accessed August 31, 1999.
  • Adobe Systems Incorporated, "Adobe PressReady," http://www.adobe.com/prodindex/pressready/main.html, accessed August 31, 1999.
  • Hewlett-Packard Company, "About HP," www.hp.com, accessed August 31, 1999.