Hewlett-Packard Takes Top Spot in Australian Desktop PC Market

Strategic Insights -

Hewlett-Packard displaced Compaq as the leading vendor in the Australian desktop PC market in the second quarter of 2000, according to IDC Australia. Compaq, however, maintained a narrow lead in the overall PC market, which includes laptops, with Hewlett-Packard finishing third behind IBM. Apple Computer's strong sales of its iMac, iBook, and Power Mac lines propelled the company into the top 5 PC vendors, pushing Toshiba into fifth place. IDC Australia analyst Logan Ringland confirmed that Hewlett-Packard topped the desktop market with a 12.4 percent market share, narrowly ahead of Compaq and IBM.

Key Takeaways:

  • Hewlett-Packard grabbed the top spot in the Australian desktop PC market in Q2 2000 with a 12.4 percent market share.
  • Compaq maintained a lead in the overall PC market but saw its share drop from 15.1 percent in Q1 to 13.5 percent.
  • IBM rose from 11.45 percent in Q1 to 12 percent in Q2, while Hewlett-Packard rose from 10.6 to 11.2 percent.
  • Apple Computer's iMac, iBook, and Power Mac lines contributed to the company's entrance into the top 5 PC vendors, pushing Toshiba into fifth place.
  • Compaq's exclusion from the large Harvey Norman retail chain may have contributed to its declining market share.
  • Hewlett-Packard's General Manager Chris Greig attributed the company's success to its "hybrid sales model," which emphasizes reseller partnerships and quality IT solutions.

Statistics:

  • 12.4 percent: Hewlett-Packard's market share in the Australian desktop PC market in Q2 2000.
  • 15.1 percent: Compaq's market share in the Q1 overall PC market.
  • 13.5 percent: Compaq's market share in the Q2 overall PC market.
  • 11.45 percent: IBM's market share in Q1.
  • 12 percent: IBM's market share in Q2.
  • 10.6 percent: Hewlett-Packard's market share in Q1.
  • 11.2 percent: Hewlett-Packard's market share in Q2.
  • 4 percent: Apple Computer's market share gain in entering the top 5 PC vendors.

Sources:

  • IDC Australia
  • Gartner
  • Newsbytes.com, http://www.newsbytes.com
  • Austin American-Statesman