Hisense Delivers Unforgettable Fan Moments at FIFA Club World Cup 2025

Strategic Insights -

Hisense, a leading global consumer electronics and home appliances brand, has created immersive fan experiences at the FIFA Club World Cup 2025 through its "Own the Moment" campaign. At MetLife Stadium, Hisense set up a 100-square-meter technology experience zone, while in the US, the brand connected with fans through a multi-city tour and a dedicated pop-up store at American Dream Mall.

Key Takeaways:

  • Hisense's immersive technology experience zone at MetLife Stadium was open for 28 days and 9 match days, showcasing TVs, Laser TVs, refrigerators, and air conditioners through interactive scenarios.
  • The RGB-MiniLED TV zone drew thousands of fans into an interactive soccer shooting game, featuring 100" U7, 100" U8, and 116" UX models.
  • Hisense's multi-city "Own the Moment" tour visited 19 cities in the US, with retail parking lot activations inviting fans to watch matches on giant screens, play football-themed video games, and cool off with Hisense appliances.
  • The brand's pop-up store at American Dream Mall featured hands-on access to the latest innovations, including the flagship 116" TV and a Cross-door smart refrigerator, alongside daily giveaways and featured activations.
  • Hisense unveiled the world's first 116-inch RGB-MiniLED TV, powered by the brand's most advanced AI processor, highlighting its position at the forefront of home entertainment technology.
  • The brand showcased an exclusive Real Madrid limited edition product lineup, further demonstrating its commitment to combining sport and innovation.
  • Hisense's partnership with Real Madrid will continue to provide fans with unique experiences and exclusive products.

Statistics:

  • 100-square-meter immersive technology experience zone at MetLife Stadium
  • 28 days and 9 match days of interactive scenarios and events
  • Thousands of attendees at the RGB-MiniLED TV zone
  • 19 cities in the US visited by the multi-city "Own the Moment" tour
  • 100" U7, 100" U8, and 116" UX models featured at the RGB-MiniLED TV zone
  • 116-inch RGB-MiniLED TV unveiled by Hisense, powered by the brand's most advanced AI processor
  • Omdia ranks Hisense No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-Q12025)

Sources:

  • Hisense
  • Omdia