Hisense Showcases Cutting-Edge Display Technology at FIFA Club World Cup 2025

Strategic Insights -

Hisense, a leading global brand in consumer electronics and home appliances, has featured its state-of-the-art screens in the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC) during the FIFA Club World Cup 2025. The VAR system demands high standards for display performance, and Hisense's advanced screen technology delivers the clarity and precision required. This marks the first time FIFA has granted exclusive VAR screen branding rights to a partner, highlighting Hisense's growing influence as a trusted provider of professional display solutions for elite-level sport.

Key Takeaways:

  • Hisense's state-of-the-art screens were featured in the VAR room at the International Broadcast Center (IBC) during the FIFA Club World Cup 2025, providing a stunningly sharp and immersive view of every match.
  • The VAR system demands extremely high standards for display performance, including ultra-high resolution, color accuracy, and real-time responsiveness.
  • Hisense's advanced screen technology delivers the clarity and precision required, ensuring that every detail of every play is visible with unmatched fidelity.
  • This marks the first time FIFA has granted exclusive VAR screen branding rights to a partner, underscoring Hisense's growing influence in the field of professional display solutions.
  • Hisense branding was prominently featured inside the stadium, including dynamic LED perimeter boards and giant jumbotrons, showcasing messages such as "HISENSE 100" TV, GLOBAL No.1" and "#RGB-MiniLED TV".
  • Hisense's flagship innovations, such as 100-inch TVs and cutting-edge RGB-MiniLED displays, were showcased on a world stage.
  • As a global leader in home appliances and consumer electronics, Hisense has operations in over 160 countries and specializes in delivering high-quality multimedia products, home appliances, and intelligent IT solutions.
  • According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023- Q12025).
  • As the first official partner of the FIFA Club World Cup 2025, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Statistics:

  • Hisense operates in over 160 countries worldwide.
  • According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024).
  • Hisense is ranked No. 1 globally in the 100-inch and over TV segment (2023- Q12025).
  • Hisense features cutting-edge display technology, including ultra-high resolution, color accuracy, and real-time responsiveness.

Sources:

  • Hisense press release, July 8, 2025
  • Omdia, "TV Volume Shipments" (2022-2024)
  • FIFA Club World Cup 2025 official website