Howdens Game Changer Programme Wins Best Community Scheme Award at Football Business Awards

Strategic Insights -

The Howdens Game Changer Programme, a national community outreach campaign, has been recognized for its efforts in transforming clubhouse kitchens for grassroots football clubs across the UK. The programme, which works in partnership with The Football Association (The FA), has provided over 300 brand-new kitchens to local communities, impacting grassroots football nationwide. Conor Laville, Director of Marketing at Howdens, highlighted the importance of these facilities in creating thriving community clubs, stating that the programme is "making facilities more accessible and impacting grassroots football across the country."

Key Takeaways:

  • The Howdens Game Changer Programme has transformed over 300 clubhouse kitchens for grassroots football clubs across the UK, impacting the sport nationwide.
  • Research commissioned by The FA found that 62% of clubs receiving a new kitchen from Howdens had a positive impact on club finances, while 96% of clubs surveyed reported an increase in the sense of pride in their club since the installation took place.
  • The programme has partnered with The FA, Scottish FA, and Irish FA Foundation, working to provide better facilities for football communities.
  • Football legend Chris Kamara, MBE has lent his support to the programme, emphasizing the importance of grassroots football and clubhouse facilities on his own career.
  • Conor Laville, Director of Marketing at Howdens, and James Kendall, Director of Football Development at The FA, have expressed pride in the programme's achievements, highlighting its contribution to creating thriving community clubs.

Statistics:

  • 300+ brand-new kitchens provided to local communities across the UK
  • 62% of clubs receiving a new kitchen from Howdens reported a positive impact on club finances
  • 96% of clubs surveyed reported an increase in the sense of pride in their club since the installation took place
  • Over 300 clubhouse kitchens transformed across the UK

Sources:

  • The FA
  • Howdens Game Changer Programme
  • Football Business Awards