Hyundai NZ Supplies Official Vehicle Fleet to ICC Cricket World Cup 2015

Strategic Insights -

Hyundai New Zealand has proudly supplied an official vehicle fleet of 94 vehicles to support the ICC Cricket World Cup 2015, which is jointly hosted in Australia and New Zealand. The fleet consists of the Santa Fe, ix35, iMax van, and i40 wagon, designed to cater to the needs of ICC officials, referees, staff, and executives throughout the tournament. This event is one of the largest international sporting events in the world, with a total of 23 games being held in New Zealand, featuring top cricket teams from around the globe.

Key Takeaways:

  • Hyundai New Zealand has provided a 94-vehicle fleet, including the Santa Fe, ix35, iMax van, and i40 wagon, for the ICC Cricket World Cup 2015.
  • The fleet will be used by ICC officials, referees, staff, and organization executives throughout the tournament.
  • The Hyundai fleet will include the iMax as the team car.
  • A ceremony was held at Auckland's Milford Beach on February 7th to mark the handover of the vehicle fleet.
  • Campbell Jamieson, ICC General Manager - Commercial, attended the ceremony and expressed the ICC's delight in partnering with Hyundai for the event.
  • Hyundai New Zealand also hosted a beach cricket competition to encourage families to spend quality time together over the summer months.
  • The competition was held at four beaches around New Zealand: New Brighton Beach, Christchurch; Tahuna Beach, Nelson; Petone Beach, Wellington; and Milford Beach, Auckland.
  • Hyundai New Zealand is running a competition from mid-February to mid-March where customers can win a trip to the cricket final in Melbourne by test-driving a Hyundai.
  • Hyundai signed a five-year deal with the ICC in 2011 to become the first official car sponsor, covering the ICC World Twenty20, ICC Champions Trophy, and ICC Cricket World Cup.
  • The partnership is part of Hyundai's efforts to expand its global sports marketing activities.

Statistics:

  • 94 vehicles have been supplied by Hyundai New Zealand for the ICC Cricket World Cup 2015.
  • 23 games of the ICC Cricket World Cup 2015 will be held in New Zealand.
  • The fleet includes 4 different models: Santa Fe, ix35, iMax van, and i40 wagon.
  • The iMax will be used as the team car throughout the tournament.
  • The handover ceremony was held on February 7th at Auckland's Milford Beach.

Sources:

  • Hyundai New Zealand news release (exact date not provided)
  • ICC official announcement (exact date not provided)