Hyundai Partners with ICC as Official Car Partner for 2011-2015

Strategic Insights -

Hyundai Motor Company, the world's fastest-growing major automaker, has signed a deal with the International Cricket Council (ICC) to become the ICC's official car partner from 2011 to 2015. Under this agreement, ICC officials and players will use Hyundai cars for official transportation during the ICC Cricket World Cup 2011, as well as other competitions such as the Champions Trophy and the World Twenty20. This partnership is part of Hyundai's efforts to expand its global sports marketing activities and boost its brand image worldwide.

Key Takeaways:

  • Hyundai will provide a fleet of cars, including the i10 model and Santa Fe SUV, for ICC officials and players during the 2011 games.
  • The agreement extends until 2015 and includes transportation partnership for ICC's other competitions, such as the Champions Trophy and the World Twenty20.
  • Hyundai has an 11-year association with FIFA, serving as the official automotive supplier to all FIFA-sanctioned events around the world.
  • The ICC Cricket World Cup consists of 49 matches with teams from 14 nations and is one of the most-watched events in the world, with more than 700,000 spectators in host countries.
  • The partnership is part of Hyundai's effort to expand its global sports marketing activities and boost its brand image worldwide.
  • Hyundai has sold approximately 3.6 million vehicles globally in 2010 and is ranked as the world's fifth-largest automaker since 2007.
  • Hyundai vehicles are sold in 186 countries through some 5,300 dealerships and showrooms.

Statistics:

  • 49: The total number of matches in the ICC Cricket World Cup 2011.
  • 14: The number of nations participating in the ICC Cricket World Cup 2011.
  • 700,000: The estimated number of spectators in host countries during the ICC Cricket World Cup 2011.
  • 2 billion: The estimated number of television viewers in 110 countries during the ICC Cricket World Cup 2011.
  • 2011-2015: The duration of Hyundai's partnership with ICC as official car partner.
  • 3.6 million: The number of vehicles sold globally by Hyundai in 2010.
  • 5,300: The number of dealerships and showrooms selling Hyundai vehicles worldwide.
  • 186: The number of countries where Hyundai vehicles are sold.
  • 2022: The year of the FIFA World Cup in Qatar, which Hyundai is a strategic partner for.

Sources:

  • "Hyundai Motor Company" press release.
  • Hyundai.com.
  • Cision http://www.cisionwire.com.