Hyundai Partners with ICC for Cricket World Cup 2011 and Beyond

Hyundai Motor India Limited (HMIL), the largest exporter and second-largest car manufacturer in India, has announced its partnership with the International Cricket Council (ICC) as the official car partner for the ICC Cricket World Cup 2011. This agreement not only covers the World Cup but also extends to the Women's World Cup and the T20 championship, with a contract duration of four years until 2015. The partnership marks Hyundai's commitment to supporting cricket and football sports, having previously been the naming rights sponsor for the ICC Cricket Awards and the official transport partner for the FIFA World Cup.

Key Takeaways:

Hyundai Motor India Limited (HMIL) has partnered with the International Cricket Council (ICC) as the official car partner for the ICC Cricket World Cup 2011, extending till 2015.
The partnership includes official transportation for ICC officials, players, and VIP guests during the World Cup, Women's World Cup, and T20 championship.
HMIL will provide a fleet of cars including the i10, Santa Fe, Verna Transform, and Sonata Transform for official use.
This partnership builds on Hyundai's association with sports, having previously sponsored the FIFA World Cup and the ICC Cricket Awards.
HMIL plans to conduct promotional activities, including a "Hyundai Fan Park," to generate excitement among its customers and cricket enthusiasts in India.
The partnership aims to continue Hyundai's support for cricket and football, two of the most popular sports globally.

Statistics:

The partnership duration is four years, from 2011 to 2015.
The agreement covers three major ICC events: ICC Cricket World Cup 2011, Women's World Cup, and T20 championship.
Hyundai will provide a fleet of cars, including the i10, Santa Fe, Verna Transform, and Sonata Transform.
HMIL will undertake many promotional activities during the World Cup to heighten excitement among cricket enthusiasts.
The "Hyundai Fan Park" will be set up to allow customers to watch matches live on a large screen TV and enjoy refreshments, with a chance to win tickets for the matches.

Sources:

(ANI-Business Wire India), "Hyundai Motor India Limited Becomes Official Car Partner for ICC Cricket World Cup 2011"