IAC Completes Acquisition of TripAdvisor, Inc.

Strategic Insights -

IAC/InterActiveCorp, the world's leading multi-brand interactive commerce company, has successfully completed its acquisition of TripAdvisor, Inc., the leading travel research site. This move will see TripAdvisor operate as a separate brand within the IAC Local and Media Services Group, led by Anne Busquet, CEO. The acquisition terms have not been disclosed. TripAdvisor will continue to provide its comprehensive travel search engine and directory to consumers, partnering with top travel companies such as Expedia and American Airlines. With over 10% average click-through rates, TripAdvisor offers a performance-based marketing medium to travel suppliers.

Key Takeaways:

  • IAC/InterActiveCorp has completed the acquisition of TripAdvisor, Inc., a leading travel research site.
  • TripAdvisor will remain a separate brand within the IAC Local and Media Services Group, led by Anne Busquet.
  • The acquisition terms have not been disclosed.
  • TripAdvisor operates a comprehensive travel search engine and directory, partnering with top travel companies.
  • The company offers a performance-based marketing medium with average click-through rates of over 10%.
  • TripAdvisor is a wholly owned operating business of IAC/InterActiveCorp, part of its Local and Media Services Group.
  • The company has won dozens of awards, including PC Magazine's Top 100 Web Sites and Forbes Best of the Web.
  • TripAdvisor's website is the 6th most popular travel website worldwide, according to comScore Media Metrix (March 2004).

Statistics:

  • TripAdvisor's website is the 6th most popular travel website worldwide (comScore Media Metrix, March 2004).
  • The company offers a performance-based marketing medium with average click-through rates of over 10% (no specific date mentioned).
  • TripAdvisor has won dozens of awards, including PC Magazine's Top 100 Web Sites and Forbes Best of the Web (no specific date mentioned).

Sources:

  • iac.com (IAC/InterActiveCorp official website, no date mentioned)
  • tripadvisor.com (TripAdvisor official website, no date mentioned)
  • comScore Media Metrix (March 2004, cited in TripAdvisor's press release)
  • IAC's press release announcing the acquisition of TripAdvisor, no date mentioned.