IDG Books and Mecklermedia Form Joint Venture: INTERNET WORLD/IDG Books Imprint

Strategic Insights -

In a move to further penetrate the booming Internet and World Wide Web markets, IDG Books Worldwide, Inc. and Mecklermedia Corporation have announced the formation of a new joint venture, INTERNET WORLD/IDG Books. This new imprint will publish approximately 10 titles per year, targeting the growing demand for Internet-related books. The partnership aims to leverage Mecklermedia's expertise in Internet publishing and IDG's reputation for producing high-quality computer books.

Key Takeaways:

  • The joint venture, INTERNET WORLD/IDG Books, will publish 10 titles per year, focusing on the Internet, World Wide Web, and virtual reality fields.
  • Mecklermedia's INTERNET WORLD magazine, the largest Internet monthly in the world, will serve as a foundation for the new imprint.
  • The partnership aims to bring Mecklermedia's expertise in Internet publishing and IDG's reputation for producing high-quality computer books to the market.
  • The first titles to be released include "Internet World's 60 Minute Guide to the Internet," "Internet World's Security Handbook," and "Internet World's Reengineering Your Business with the Internet."
  • IDG Books is one of the fastest-growing publishers of computer books, with over 150 titles in print and foreign translations in over 25 languages.
  • Mecklermedia has established itself as a leader in the technology conference and exhibition space, with its Fall and Spring Internet World conferences and exhibitions being among the largest.

Statistics:

  • IDG Books will publish approximately 10 titles per year under the INTERNET WORLD/IDG Books imprint.
  • Mecklermedia's INTERNET WORLD magazine is the largest Internet monthly in the world.
  • IDG Books has over 150 titles in print and foreign translations in over 25 languages.
  • Mecklermedia's Fall and Spring Internet World conferences and exhibitions are among the largest technology conferences.

Sources:

  • IDG Books Worldwide, Inc.
  • Mecklermedia Corporation
  • PRNewswire, "IDG Books and Mecklermedia Form Joint Venture" (April 11, 1995)
  • INTERNET WORLD magazine
  • Mecklermedia Corporation, "About Us" webpage (no date)