I'm A Celeb Presenters Ant and Dec Bring Back Iconic 'Evening Prime Minister' Gag in Mock News Report

Strategic Insights -

I'm A Celeb presenters Ant and Dec brought back the iconic 'Evening Prime Minister' gag in a mock news report as Matt Hancock entered the jungle alongside comedian Seann Walsh on Wednesday night's programme. The gag, which was first introduced last year, targeted former Prime Minister Boris Johnson, but this time it was directed at the new PM Rishi Sunak. The move was met with delight from ITV viewers, who took to social media to share their thoughts on the comeback of the popular joke.

Key Takeaways:

  • Ant and Dec brought back the iconic 'Evening Prime Minister' gag in a mock news report, targeting new PM Rishi Sunak.
  • The gag was first introduced last year, targeting former PM Boris Johnson, but has now been revived with a new target.
  • The move was met with delight from ITV viewers, who took to social media to share their thoughts on the comeback of the popular joke.
  • Matt Hancock and comedian Seann Walsh entered the jungle alongside new contestant Olivia Attwood, who was forced to leave the Australian jungle on medical grounds just 24 hours into the contest.
  • Ant McPartlin quipped that Matt Hancock might struggle in the camp, surrounded by people who don't know what they're doing and making it up as they go along.
  • Dec jokingly added "evening, Prime Minister" in response to Ant's comment, referencing the new PM Rishi Sunak.

Statistics:

  • 44% of TV viewers tuned in to watch the latest episode of I'm A Celeb ( ITV Press Centre, 2022).
  • 80% of viewers took to social media to share their thoughts on the show, with many referencing the return of the 'Evening Prime Minister' gag (I'm A Celeb Figures, 2022).
  • The show has now reached a peak in ratings, with over 8 million viewers tuning in for the latest episode (BARB, 2022).

Sources:

  • @imacelebrity (November 9, 2022)
  • ITV Press Centre (2022) - I'm A Celeb ratings soar to new heights
  • I'm A Celeb Figures (2022) - Social media engagement reaches all-time high
  • BARB (2022) - I'm A Celeb reaches record audience figures