Imation and AltaVista Announce Distribution Agreement for AltaVista Free Internet Access

Strategic Insights -

Under the agreement, consumers who purchase Imation data storage products will receive free Internet access through AltaVista's service, which was already used by over 2.5 million people across North America in 2000. This move marks a significant partnership between the two companies, aiming to increase web traffic and brand recognition. Imation's products, including diskettes and CD-R/RW discs, will feature a special promotion offering the free Internet access package.

Key Takeaways:

  • Imation's customers will receive free AltaVista Internet access with the purchase of specially-marked data storage products.
  • The promotion includes an AltaVista and Imation co-branded microportal, a desktop application for personalized news and links.
  • AltaVista's free Internet access has already been used by over 2.5 million people across North America as of 2000.
  • The partnership aims to increase web traffic and brand recognition for both companies.
  • AltaVista's patent-pending technology, provided by 1stUp.com Corporation, powers the free Internet access service.
  • Imation reported revenues of $1.4 billion from continuing operations in 1999 and employed approximately 4,800 people worldwide as of March 31, 2000.

Statistics:

  • 2.5 million people used AltaVista's free Internet access across North America as of 2000.
  • Imation reported revenues of $1.4 billion from continuing operations in 1999.
  • Approximately 4,800 people were employed by Imation worldwide as of March 31, 2000.

Sources:

  • Business Wire, June 1, 2000
  • AltaVista Company press release, June 1, 2000
  • Imation Corp. press release, June 1, 2000.