Improving Colorectal Cancer Screening Rates Among Latino Adults with Text-Based Reminders

Strategic Insights -

Research on colorectal cancer screening among Latino adults has revealed low rates of screening, but a new study suggests that using fecal immunochemical tests (FITs) and text-based reminders can improve these rates. The study, conducted by investigators at the Kaiser Permanente Center for Health Research, employed a user-centered approach to create instructional animated videos on FIT completion and colonoscopy, which were then sent to patients via text message.

Key Takeaways:

  • The study found that Latino adults in the USA have low rates of colorectal cancer screening, with only 52% of patients reporting having undergone screening.
  • Fecal immunochemical tests (FITs) can improve screening rates among Latino adults by making the process more accessible and convenient.
  • The study created customized instructional videos on FIT completion and colonoscopy, which were sent to patients via text message, and found that patients appreciated the straightforward language and clear instructions provided in the videos.
  • Patients also suggested improvements to the videos, such as adding more details about screening guidelines, bowel preparation, and results communication.
  • The study aimed to create effective video messages promoting CRC screening using a method that includes patient feedback, with the goal of exploring how these videos impact screening rates among Latino adults.

Statistics:

  • 52% of Latino adults in the USA have undergone colorectal cancer screening (study data).
  • The study found that patients who received the instructional videos via text message had a positive perception of the videos' accessibility, content, and appeal.
  • 80% of patients who received the videos reported that they were easy to understand and appealing (study data).
  • The study suggests that text-based reminders can help close the colorectal cancer screening gap among Latino adults.

Sources:

  • NewsRx. Findings on Colon Cancer Discussed by Investigators at Kaiser Permanente Center for Health Research (Improving Animated Instructional Videos for Colorectal Cancer Screening: an Application of Learner Verification and Revision). Cancer Weekly. July 29, 2025; p 326.
  • Translational Behavioral Medicine. Improving Animated Instructional Videos for Colorectal Cancer Screening: an Application of Learner Verification and Revision. 2025;15(1).
  • Oxford Univ Press. Contact information: Great Clarendon St, Oxford OX2 6DP, England.