Indian Automobile Industry Report Reveals Top Searched Car Brands Online
The recent Indian automobile industry report released by Google has shed light on the most searched car brands online by Indians. According to the report, Maruti has emerged as the most searched car brand in the country, followed closely by Honda and Hyundai. This comes as no surprise, given the fact that the online search volume related to vehicles on Google search surged by 110 percent and 84 percent in 2009 and 2010, respectively. The report highlights the crucial role of the Internet in influencing purchase decisions of consumers, with more and more people going online to research new launches, price comparisons, and specifications.
Key Takeaways:
- Maruti is the most searched car brand in India, accounting for over 50% of the total car sales in the country.
- Honda and Hyundai come in second and third, respectively, with General Motors at 4th place and Tata Motors at 5th.
- The Volkswagen and Fiat are at the bottom two spots, ranking 8th and 9th, respectively.
- Cars in the price range of Rs 2 to 6 lakh are the most searched in the country.
- Maruti Alto, Ford Figo, and Hyundai i10 are the top three searched cars on Google in the period from January 2010 to May 2011.
- The online search volume related to vehicles on Google search surged by 110 percent and 84 percent in 2009 and 2010, respectively.
Statistics:
- 110 percent surge in online search volume related to vehicles on Google search in 2009.
- 84 percent surge in online search volume related to vehicles on Google search in 2010.
- 50 percent market share of the total car sales in the country held by Maruti.
- Maruti Alto, Ford Figo, and Hyundai i10 are the top three searched cars on Google in the period from January 2010 to May 2011.
Sources:
- Google India report on Indian automobile industry (no specific date mentioned)
- Google India Vice-President and MD Rajan Anandan's statement to reporters on Tuesday (no specific date mentioned)