Industry Leaders Unite to Revolutionize Digital Asset Management

Strategic Insights -

A consortium of industry leaders, including Oracle Corporation and Sun Microsystems, has announced an integrated enterprise content management solution, dubbed Content BOSS, aimed at reducing marketing and production costs for media-rich organizations. This innovative solution leverages the strengths of each company, combining Oracle8i with Oracle interMedia, Sun's servers and network storage, and Bulldog's enterprise content management software and services. The partnership enables the implementation of digital asset management, a crucial foundation for new business models in the media industry.

Key Takeaways:

  • Content BOSS is an integrated enterprise content management solution that combines Oracle8i, Oracle interMedia, Sun's servers and network storage, and Bulldog's enterprise content management software and services.
  • The solution enables media-rich organizations to reduce marketing and production costs by streamlining media cataloging and enabling secure electronic distribution across various platforms.
  • The partnership between Oracle, Sun Microsystems, and Bulldog aims to make digital asset management easier to implement, with joint sales training programs, events, and marketing initiatives.
  • The Content BOSS solution will be extended to handle specialized media management requirements of content companies developing new digital services.
  • Sony Pictures Entertainment has already recognized the need for an enterprise-wide digital asset management system, and is currently implementing the BOSS system.

Statistics:

  • Over $8.8 billion in annual revenues for Oracle Corporation (Source: Oracle Corporation)
  • More than $11.5 billion in annual revenues for Sun Microsystems (Source: Sun Microsystems)
  • 145 countries where Oracle offers its database, tools, and application products (Source: Oracle Corporation)
  • 150 countries where Sun Microsystems can be found (Source: Sun Microsystems)

Sources:

  • Oracle Corporation (http://www.oracle.com)
  • Sun Microsystems (http://www.sun.com)
  • The Bulldog Group Inc. (http://www.bulldog.com)