Info Edge's Lavish Diwali Gifts for Employees Stir Social Media Buzz

Strategic Insights -

The Indian tech firm Info Edge recently made headlines on social media after videos showcasing its Diwali gifts for employees went viral. The company distributed lavish gifts, including VIP-branded suitcases, snack boxes from Yoga Bar, and traditional diyas, to its employees. The viral videos highlighted the beautifully decorated office desks, with each workstation displaying the gifts neatly arranged and ready for collection.

Key Takeaways:

  • Info Edge, an Indian technology company founded by Sanjeev Bikhchandani in 1995, distributed lavish Diwali gifts to its employees, including VIP-branded suitcases, snack boxes, and traditional diyas.
  • The gifts were showcased in viral videos on Instagram Reels, featuring employees entering the office to find their desks decorated with the gifts.
  • The company owns major online platforms such as Naukri.com, 99acres.com, Jeevansathi.com, and Shiksha.com.
  • The lavish gifts sparked a social media buzz, with employees expressing gratitude and others in the comments section comparing and complaining about their own Diwali gifts from their workplaces.
  • Employees took to social media to share their reactions, with one caption reading "Me watching the video with Kaju Barfi box that I got from my office" and another joking, "I showed it to my manager, he said it's AI."

Statistics:

  • Info Edge owns 5 major online platforms: Naukri.com, 99acres.com, Jeevansathi.com, Shiksha.com, and others.
  • The company was founded in 1995 by Sanjeev Bikhchandani.
  • The viral videos gained significant traction on Instagram Reels, with numerous clips being recorded by staff showcasing the gifts.

Sources:

  • IE Online Media Services Pvt. Ltd.
  • Aniket Sharma