Ingram Micro Expands Baan Software Distribution, Introduces Path to Profits Program for Resellers

Strategic Insights -

Ingram Micro Inc., a leading wholesale distributor of technology products and services, has received authorization from the Baan Company to pre-configure Baan software on Compaq and Hewlett-Packard computer systems throughout North America. This expanded authorization enables Ingram Micro to help a broader range of resellers implement enterprise software by providing pre-configured and pre-tested solutions. The company's Advanced Software Division (ASD) has also launched the "Path to Profits" program, designed to assist resellers in growing their business by providing resource acquisition and training, marketing and business development, and sales and implementation activities.

Key Takeaways:

  • Ingram Micro received authorization from Baan Company to pre-configure Baan software on Compaq and Hewlett-Packard computer systems throughout North America.
  • The expanded authorization enables Ingram Micro to help a broader range of resellers implement enterprise software by providing pre-configured and pre-tested solutions.
  • The Advanced Software Division (ASD) provides resellers with sales, business development, configuration, and technical support to sell and install software applications to the small- and midsize-enterprise market.
  • The ASD is committed to working with resellers to enable them to be successful in the enterprise market.
  • Ingram Micro's added capability of pre-configuring Baan enterprise resource planning software onto Microsoft NT-compatible systems is a value-add for these systems vendors.
  • Baan software is distributed through Ingram Micro's Advanced Software Division (ASD), which was launched this year.
  • The "Path to Profits" program assists resellers in growing their business by providing resource acquisition and training, marketing and business development, and sales and implementation activities.
  • The program is designed to help Baan resellers with the resource acquisition and training they need to be successful in the enterprise market.
  • Clark Straw, general manager, worldwide solutions reselling organization, for HP, stated, "Ingram Micro is a strategic partner for Hewlett-Packard. We are pleased Ingram Micro is increasing its investment in the enterprise market."
  • John Hampton, director, North America applications marketing, at Compaq, said, "We are pleased that Ingram Micro has been authorized to configure Baan software on Compaq systems. This value-added capability provides us with another way to service the enterprise market."

Statistics:

  • Ingram Micro's sales for the last four quarters were $19.3 billion.
  • The company and its affiliates operate in 31 countries and distribute more than 145,000 products to more than 100,000 resellers in 120 countries.

Sources:

  • Baan Company
  • Compaq
  • Hewlett-Packard
  • Ingram Micro Inc.
  • PR Newswire (August 31, 1998)