Intactix and Dechert-Hampe Launch Industry-Wide Initiative for Category Management Planning and Analysis

Strategic Insights -

Leading retailers and manufacturers are increasingly adopting category management as a competitive advantage, but realizing its full potential requires business processes, organizational development, and leading-edge technology. To address this need, Intactix and Dechert-Hampe have joined forces to launch an international initiative promoting "Progressing the Merchandising Enterprise" through enhanced delivery of enterprise-class software solutions. This collaboration combines Intactix's software solutions with Dechert-Hampe's specialized support services to provide a comprehensive approach to category management.

Key Takeaways:

  • Intactix and Dechert-Hampe have launched an international industry-wide initiative to support retailers and manufacturers in category management planning and analysis needs.
  • The partnership aims to promote "Progressing the Merchandising Enterprise" by enhancing the delivery of enterprise-class software solutions to companies in the consumer products channel.
  • Susan Harp, President of Pricer/Intactix, Worldwide, highlighted the importance of focusing on business processes and organizational development, along with leading-edge technology, to achieve maximum return on investments in category management.
  • Dechert-Hampe, as a preferred certified integrator of Intactix solutions, will combine their efforts to offer a comprehensive approach to category management.
  • Intactix's software solutions, such as Pro/Fusion, provide merchandising data management, space management, store planning, and category management capabilities.
  • The partnership will launch initial projects in the second half of 1998.
  • Lee Nichols, President & CEO of Dechert-Hampe, emphasized the benefits of the alliance, enabling a more practical and efficient application of category management principles and processes.
  • Dechert-Hampe provides integrated resources and capabilities in five key practice areas: sales and marketing, information and technology, supply chain management and logistics, organization effectiveness, and training, and communications.

Statistics:

  • 1998: Intactix and Dechert-Hampe launched the international initiative to support retailers and manufacturers in category management planning and analysis needs.
  • 1998: The partnership aims to enhance the delivery of enterprise-class software solutions to companies in the consumer products channel.
  • 1998: Intactix's Pro/Fusion merchandising software application platform supports space management, store planning, category management, and assortment planning.
  • 1998: The Pro/Fusion merchandising data mart provides linkage to the enterprise data warehouse and includes a flexible data integration tool.
  • 1998: Pro/Fusion's multi-dimensional analysis tool kit includes flexible reporting tools, a web-enabled publishing engine, and ad-hoc query capability.

Sources:

  • Intactix International
  • Dechert-Hampe & Company
  • Pricer/Intactix
  • SOURCE: Intactix International
  • CONTACT: Amanda L. Ray, Public Relations Manager of Intactix International
  • Ariel Remler, Account Supervisor of GCI Group
  • /Web site: http://www.dechert-hampe.com/
  • /Web site: http://www.intactix.com/