Integrated Software Development Ltd. Announces Partnership with Tactivision, A Leading Israeli Communications Company

Strategic Insights -

Integrated Software Development Ltd. (ISD) has announced a significant partnership with Tactivision, a prominent Israeli communications company, to operate the company's BENEFIT modules as a comprehensive Customer Relations Management (CRM) system. The partnership is expected to expand ISD's presence in the Israeli market and capitalize on the growing demand for CRM solutions. As part of the agreement, Tactivision has purchased the entire range of BENEFIT modules and plans to utilize the software as a CRM system for its customers.

Key Takeaways:

  • Integrated Software Development Ltd. (ISD) has partnered with Tactivision, a leading Israeli communications company, to offer the BENEFIT modules as a CRM system.
  • The partnership is expected to expand ISD's presence in the Israeli market and tap into the growing demand for CRM solutions.
  • The BENEFIT modules are geared towards small- to mid-sized customers in service-intensive industries, offering a fraction of the cost of custom-made CRM and ERP enterprise systems.
  • Over 3,000 users across 200 organizations already utilize the BENEFIT system, highlighting its market potential.
  • CRM software revenue grew by 13.7% to $5.7 billion in 2005, according to Gartner Inc., with a projected compound annual growth rate of 11.2% until 2010.
  • ISD's CEO, Moti Maram, notes that the partnership will enable the company to capture the off-the-shelf CRM software solutions market in Israel, with expected short-term results.
  • Integrated Software Development Ltd. (ISD) received compensation from third-party NetWorth Marketing Inc. for its services, raising concerns about potential conflicts of interest.

Statistics:

  • Total CRM software revenue grew by 13.7% in 2005 to $5.7 billion (Gartner Inc.).
  • The CRM software market is expected to experience a compound annual growth rate of 11.2% until 2010.
  • Tactivision has maintained an impressive annual growth rate of 20% over the past decade, driven by its flexible CRM policy and product customization.
  • Over 3,000 users across 200 organizations utilize the BENEFIT system, highlighting its adoption and market potential.

Sources:

  • Stock Market Alert's performance stock list, October 26, 2006
  • Integrated Software Development Ltd. press release, October 26, 2006
  • Gartner Inc. industry report on CRM software revenue (2005)
  • Comtex SmarTrend(SM) Alert, October 22, 2006