Interbrand Releases 2010 Ranking of Top 100 "Best Global Brands"

Strategic Insights -

Coca-Cola retains its top spot as the number one ranked brand on the list, with a brand equity value of $70,452 million, followed closely by technology brands IBM, Microsoft, Google, Intel, and HP. Google's brand value increased by 36% over the past year, bringing it closer to rival Microsoft. HP entered the top 10 for the first time, having increased brand value under a new business model and brand platform.

Key Takeaways:

  • Coca-Cola retains its top spot as the number one ranked brand on the list for the 11th consecutive year.
  • Technology brands continue to dominate the top rankings, with IBM, Microsoft, Google, Intel, and HP earning top 10 spots.
  • Google's brand value increased by 36% over the past year, the largest increase in the top 10.
  • HP entered the top 10 for the first time, having increased brand value under a new business model and brand platform.
  • Apple's brand value increased due to controlled messaging and buzz surrounding new product launches.
  • BlackBerry remains the most popular smartphone for business users, despite pressure from Apple.
  • BP fell off the list due to environmental disaster and failure to meet brand promise.
  • Toyota suffered a 16% loss in brand value due to a recall.
  • Luxury brands such as Cartier, Armani, Louis Vuitton, Gucci, Tiffany & Co, and Hermes saw an increase in brand value despite the economic downturn.

Statistics:

  • Coca-Cola's brand equity value is $70,452 million.
  • Google's brand value increased by 36% over the past year.
  • HP entered the top 10 for the first time, with a brand value increase under a new business model and brand platform.
  • BP fell off the list, with a brand value decrease due to environmental disaster.
  • Toyota suffered a 16% loss in brand value due to a recall.
  • Luxury brands saw an average increase in brand value of 12% despite the economic downturn.
  • The top 5 brands have a combined brand value of $153,771 million.

Sources:

  • Interbrand
  • Contify.com
  • Zawya.com (http://www.zawya.com/Story.cfm/sidZAWYA20100916060550/Interbrand%20releases%2011th%20annual%20ranking%20of%20the%20100%27%27Best%20Global%20Brands%27%27/lok06050010091)
  • Interbrand's 2010 Best Global Brands, available at http://www.thebestglobalbrands.com