International Council of Beverages Associations Appoints Iddah Asin as Executive Director of ICBA Africa

Strategic Insights -

The International Council of Beverages Associations (ICBA) has launched its Africa division, appointing Iddah Asin as its first Executive Director. Asin, a seasoned expert in health policy and sustainability, will lead the newly established ICBA Africa, strengthening collaboration within the sector and through partnerships with governments, civil society, and other key stakeholders. The launch of ICBA Africa demonstrates the sector's commitment to addressing issues like health and environmental sustainability. Asin's extensive experience, including her previous roles at Johnson & Johnson and Kenya Airways, will be instrumental in driving the division's success.

Key Takeaways:

  • Iddah Asin, a seasoned expert in health policy and sustainability, has been appointed as the Executive Director of ICBA Africa.
  • Asin has decades of experience, including her previous roles as Head of Government Affairs and Policy for Sub-Saharan Africa for Johnson & Johnson and Manager, Government and Industry Affairs for Kenya Airways.
  • ICBA Africa will complement the work of ICBA Latin America and ICBA Asia Pacific, deepening ICBA's global network and strengthening its role as an advocate for evidence-based, coherent approaches to issues like health and environmental sustainability.
  • The launch of ICBA Africa reflects Africa's dynamic market potential and the sector's proactive commitment to strengthening collaboration within the sector and through partnerships with governments, civil society, and other key stakeholders.
  • Ms. Asin is an Advocate of the High Court of Kenya and has been recognized for her achievements, including being voted one of the Top 50 Women Lawyers by the Nairobi Legal Awards in 2024 and named one of Kenya's Top 40 under 40 Women by the Nation Media Group in 2017.
  • ICBA Africa will work closely with the entire ICBA network and officer core, including ICBA Vice President and Beverage Association of South Africa CEO Mpho Thothela.

Statistics:

  • African non-alcoholic beverage market projected to reach $24.8 billion by 2025 (Source: Statista)
  • ICBA has expanded its global network to include ICBA Africa, ICBA Latin America, and ICBA Asia Pacific (Source: ICBA)
  • ICBA Africa's Executive Director, Iddah Asin, brings over 20 years of experience in health policy and sustainability to the role (Source: ICBA)
  • Ms. Asin has a strong background in law and public policy, educated at Makerere University, Kenya School of Law, and Strathmore Business School (Source: ICBA)

Sources:

  • [VerticalNews (2025 AUG 28)] - International Council of Beverages Associations Appoints Iddah Asin as Executive Director of ICBA Africa
  • [Statista (2023)] - Non-alcoholic beverages market in Africa - market size 2020-2025
  • [ICBA (2025)] - ICBA Launches ICBA Africa with Appointment of Iddah Asin as Executive Director