International Tourism Film Festival Africa (ITFFA) Opens 2026 Submissions

Strategic Insights -

The International Tourism Film Festival Africa (ITFFA) has officially opened submissions for its 2026 edition, inviting filmmakers, tourism bodies, and creative minds to showcase their vision of travel and destination storytelling. Festival director James Byrne encouraged entries from a wide range of creators, celebrating destinations, products, and services. Zimbabwean creatives are well-positioned to shine, having seen their talent recognized in previous years, including the 2024 ITFFA winner, "I Wear My Culture ZW". The festival has become a vital platform for celebrating innovative video content in the global tourism and travel sector, with submissions judged on creativity, storytelling, production quality, and their ability to promote destinations and experiences.

Key Takeaways:

  • The International Tourism Film Festival Africa (ITFFA) has opened submissions for its 2026 edition, inviting filmmakers, tourism bodies, and creative minds from across the continent and beyond.
  • Festival director James Byrne encouraged entries from a wide range of creators, celebrating destinations, products, and services.
  • Zimbabwean creatives are well-positioned to shine, having seen their talent recognized in previous years, including the 2024 ITFFA winner, "I Wear My Culture ZW".
  • The festival has become a vital platform for celebrating innovative video content in the global tourism and travel sector, with submissions judged on creativity, storytelling, production quality, and their ability to promote destinations and experiences.
  • Founded in 2019 by Caroline Ungersbock and James Byrne, ITFFA has established itself as a respected event in the industry.
  • Entries are available on the official ITFFA website.

Statistics:

  • ITFFA was founded in 2019.
  • The 2024 ITFFA saw the Zimbabwean fashion documentary "I Wear My Culture ZW" clinch a silver award.
  • Submitting entries for the 2026 edition are required to have a form of creative storytelling that promotes destinations and experiences.
  • Zimbabwean filmmakers and tourism marketers are encouraged to highlight the country's stunning landscapes, vibrant cultures, and unique travel narratives to an international audience.

Sources:

  • ITFFA official website
  • Zimbabwean fashion documentary "I Wear My Culture ZW"
  • Paperbag Africa
  • Prosper Kunyetu
  • Val Juma
  • Gilmore Tee
  • Caroline Ungersbock
  • James Byrne