Internet Usage Patterns Differ Across Europe

Strategic Insights -

Internet users in Germany are more likely to use online home banking compared to those in Britain or France. According to a major European study by the NOP Research Group, five times as many Internet users in Germany have banked via the Internet during the previous 12 months than in Britain. Moreover, one in five users in Germany reported using the Internet to search for financial information in the same period. The study highlights significant differences in where people use the Internet across Europe, with French adults being most likely to use it at home and usage in schools and universities being highest in Britain.

Key Takeaways:

  • Five times as many Internet users in Germany have banked via the Internet during the previous 12 months than in Britain, according to the NOP Research Group's findings.
  • One in five users in Germany reported using the Internet to search for financial information in the same period.
  • French adults are most likely to use the Internet at home, while usage in schools and universities is highest in Britain.
  • Nine per cent of the adult population in Britain and Germany have used the web recently, compared to six per cent in France.
  • The survey found that around one in five Internet users in Britain, France, and Germany are spending less time watching TV due to their computer-based pastime.
  • Twice as many French respondents reported being 'dissatisfied' with the Internet compared to Britain and Germany.
  • Internet users in Germany are far more reserved about disclosing their credit card details over the Internet when making a purchase.
  • Approximately 10 per cent of web users in France, Germany, and Britain have shopped online recently.

Statistics:

  • 5 times as many Internet users in Germany have banked via the Internet during the previous 12 months than in Britain.
  • 9% of the adult population in Britain and Germany have used the web recently, compared to 6% in France.
  • There are approximately 4.31 million people in Britain and 6.1 million people in Germany who have used the web recently.
  • Around one in five Internet users in Britain, France, and Germany are spending less time watching TV due to their computer-based pastime.
  • 2.87 million people in France constitute the smallest proportion of Internet users.
  • Twice as many French respondents reported being 'dissatisfied' with the Internet compared to Britain and Germany.
  • Approximately 10% of web users in France, Germany, and Britain have shopped online recently.

Sources:

  • A major European study by the NOP Research Group.
  • NOP Research Group, as published in a survey.