Intuit's Quicken InsureMarket Expands Online Auto Insurance Services to 22 States

Strategic Insights -

Intuit's Quicken InsureMarket, an online insurance service, has expanded its capabilities to provide real-time auto insurance rate quotes and online purchase options for drivers in 22 states. This milestone brings the total number of states with Quicken InsureMarket's services to 34, where over 80 percent of the nation's licensed drivers reside. The expansion includes states such as Alabama, Colorado, Illinois, Ohio, and Washington, among others. Quicken InsureMarket now offers consumers the option to choose between three carriers that can complete a transaction online, making it the only online insurance service to offer this feature.

Key Takeaways:

  • Quicken InsureMarket now offers real-time auto insurance rate quotes and online purchase options for drivers in 22 states, bringing the total number of states with Quicken InsureMarket's services to 34.
  • The expanded service includes states such as Alabama, Colorado, Illinois, Ohio, and Washington.
  • Quicken InsureMarket is the only online insurance service that makes it possible for consumers to choose between as many as three carriers that can complete a transaction online.
  • Steven Aldrich, president of Intuit Insurance Services, Inc., notes that Quicken InsureMarket is providing the most advanced Internet insurance service available.
  • Ohio Casualty Group, a featured insurance carrier on the Quicken InsureMarket site, has become a leader among insurers in Internet sales capabilities, offering online purchasing capabilities in more than 20 states.
  • The first person to purchase an Ohio Casualty Group policy through Quicken InsureMarket was an Arkansas City, Kan. man.
  • Quicken InsureMarket has seen rapid visitor traffic growth, reaching 5.3 million unique visitor sessions in 1998, more than five times greater than the previous year.

Statistics:

  • 34 states now with Quicken InsureMarket's services
  • Over 80 percent of the nation's licensed drivers reside in these states
  • 22 states added to Quicken InsureMarket's services
  • 5 states where InsureMarket had not previously introduced real-time auto insurance rate quote or purchasing services
  • 12 states where consumers can receive real-time rate quotes for more than one policy available for immediate online purchase
  • 3 carriers that can complete a transaction online, making Quicken InsureMarket the only service to offer this feature
  • 5.3 million unique visitor sessions in 1998, a 5-fold increase from the previous year

Sources:

  • "New Carrier Available Online in 22 States" by BUSINESS WIRE, May 26, 1999
  • About Intuit, Inc.
  • About Ohio Casualty Group