Invest Northern Ireland Selects CooperKatz & Company as Its U.S. Marketing/Public Relations Firm

Strategic Insights -

Invest Northern Ireland, the economic development agency dedicated to attracting foreign investment to Northern Ireland, has chosen CooperKatz & Company as its U.S. marketing/public relations firm. The selection follows a public RFP process where Invest NI evaluated multiple competing companies. CooperKatz will be responsible for designing and executing an integrated marketing campaign that targets the technology, financial services, biotechnology, and call center industries. The campaign will focus on promoting Northern Ireland as a fast-growing, competitive, knowledge-based economy ideal for international companies.

Key Takeaways:

  • Invest Northern Ireland has selected CooperKatz & Company as its U.S. marketing/public relations firm after a public RFP process.
  • CooperKatz will be responsible for designing and executing an integrated marketing campaign that includes public relations, events, advertising placement, and direct communication.
  • The campaign will focus on the technology, financial services, biotechnology, and call center industries.
  • Invest NI is an economic development agency that centralizes resources to better deliver the right infrastructure, resources, skills, support, and partnerships to help businesses succeed.
  • Invest NI has North American offices in Boston, Atlanta, Chicago, San Jose, and Washington, D.C.

Statistics:

  • 4 industries will be targeted by CooperKatz's integrated marketing campaign: technology, financial services, biotechnology, and call center.
  • 5 North American offices of Invest NI are located in Boston, Atlanta, Chicago, San Jose, and Washington, D.C.
  • CooperKatz & Company was selected among multiple competing companies as part of a public RFP process.

Sources:

  • PRNewswire, "Invest Northern Ireland Selects CooperKatz & Company as Its U.S. Marketing/Public Relations Firm"
  • Company News On-Call, "Invest Northern Ireland"