Invitation for Bid for Media Services for Texas Historical Commission Historic Sites

Strategic Insights -

The Texas Historical Commission (THC) is seeking bids for digital media and visitor intelligence platform services to support the marketing campaign for its historic sites. The goal is to target audiences and promote tourism in Texas. The bid is posted on the Texas SmartBuy website and is open to vendors with at least 25 years of experience in similar services.

Key Takeaways:

  • The bid is for a contract estimated to occur between October 7, 2025, and August 31, 2026, with services valued not to exceed $100K.
  • The THC is seeking a vendor with expertise in digital advertising and exclusive access to first-party data and targeted audiences.
  • The vendor must integrate real-time, comprehensive datasets, including GPS tracking, spend transactions, and in-depth demographic and psychographic profiling.
  • The bid requires the vendor to provide daily data and reporting services with actionable insights through visually accessible reports.
  • The THC reserves the right to issue an addenda at any time prior to the proposal's due date, which will be posted on the Electronic State Business Daily (ESBD) website.
  • The award will be posted on the ESBD website, and late bids will not be accepted.

Statistics:

  • 25 years of experience in similar services is required for vendor eligibility.
  • The services are estimated to occur between October 7, 2025, and August 31, 2026.
  • The bid is not more than $100K, and therefore, does not require a historically underutilized business (HUB) subcontracting plan.

Sources:

  • Texas Comptroller of Public Accounts Invitation for Bid for Media Services for Texas Historical Commission Historic Sites to Support Tourism Promotion and Audience Targeting Solicitation ID: 808-26-253152
  • Texas Government Code § 2155.074, as referenced in the solicitation.