Jaguar Land Rover Delays Launch of Range Rover Electric and New Electric Jaguars

Strategic Insights -

Jaguar Land Rover has announced the delay of its new electric Range Rover and electric Jaguar models, citing the need for additional testing and stronger market demand. The Range Rover Electric, previously slated for a 2023 launch, has been pushed back to next year, affecting the 62,000 customers who have already signed up for the battery-powered SUV. The delay is also attributed to the saturated demand for electric vehicles in several international markets, including Europe, and the impact of US President Donald Trump's new tariff regime on the automotive industry.

Key Takeaways:

  • Jaguar Land Rover has delayed the launch of its new electric Range Rover and electric Jaguar models to allow for additional testing and to wait for stronger market demand.
  • The Range Rover Electric, previously slated for a 2023 launch, has been pushed back to next year, affecting the 62,000 customers who have already signed up for the battery-powered SUV.
  • The delay is also attributed to the saturated demand for electric vehicles in several international markets, including Europe.
  • Jaguar Land Rover has reported a 15.1% drop in sales in the previous quarter after a temporary pause in exports to the US.
  • The upcoming Tata battery factory in Somerset, United Kingdom, has also seen a delay, with production of batteries commencing only from 2027.
  • The Range Rover Electric will feature a 117 kWh battery pack, making it the biggest power unit in a production electric car, and will have a range of 500 km on a single charge.
  • The luxury electric SUV will be driven by twin motors that are expected to churn out a cumulative 550 horses and 851 Nm of torque.

Statistics:

  • 62,000 customers have signed up for the Range Rover Electric.
  • 15.1% drop in sales for Jaguar Land Rover in the previous quarter after a temporary pause in exports to the US.
  • 2027: The predicted year for the commencement of battery production at the Tata battery factory in Somerset, United Kingdom.
  • 500 km: The predicted range of the Range Rover Electric on a single charge.
  • 550 horses and 851 Nm of torque: The estimated power output of the twin motors in the Range Rover Electric.
  • 117 kWh: The size of the battery pack in the Range Rover Electric, the biggest power unit in a production electric car.
  • 2023: The previously expected launch year for the Range Rover Electric.
  • Next year: The new launch year for the Range Rover Electric.

Sources:

  • The Guardian
  • IE Online Media Services Pvt. Ltd.