Jameson Fuels Soccer Fandom with Unmatched Game Day Sips

Strategic Insights -

As the Official Whiskey of Major League Soccer (MLS), Jameson is celebrating the summer of soccer with a new cocktail recipe and limited-edition cocktail kit. The Jameson Irish Goal, a spin on the classic Jameson Ginger & Lime, is designed to bring the Irish spirit to soccer fans everywhere. The kit, featuring Jameson Original, Tajín Clásico Seasoning, ginger ale, dehydrated limes, and soccer ball ice cube molds, is set to be available for purchase on August 5th, exclusively on while supplies last.

Key Takeaways:

  • Jameson has partnered with MLS to create a new cocktail, the Jameson Irish Goal, a spin on the iconic Jameson Ginger & Lime.
  • The limited-edition Jameson Irish Goal Kit will be available for purchase on August 5th, exclusively on, for $60 plus shipping and handling.
  • The kit includes Jameson Original, Tajín Clásico Seasoning, ginger ale, dehydrated limes, soccer ball ice cube molds, and a Jameson foam soccer ball.
  • Jameson Irish Whiskey is the world's most awarded and bestselling Irish whiskey, with a 67% market share in the Irish whiskey category.
  • The Jameson Irish Goal recipe consists of 1 part Jameson Original, 3 parts ginger ale, and 1 lime wedge or wheel, served with a dash of Tajín Clásico Seasoning.
  • Jameson is committed to responsible drinking and encourages fans to consume its products responsibly.
  • Pernod Ricard USA, the parent company of Jameson, is a leader in the premium spirits and wine industry, with a portfolio of over 40 brands.
  • MLS is celebrating its 29th season in 2024, with 30 clubs throughout the United States and Canada.
  • The Apple TV app streaming service will feature MLS games and content, including select MLS NEXT Pro and MLS NEXT matches.

Statistics:

  • Jameson Irish Whiskey is the world's most awarded and bestselling Irish whiskey, with a 67% market share in the Irish whiskey category.
  • The limited-edition Jameson Irish Goal Kit will cost $60 plus shipping and handling.
  • The kit will be available for purchase on August 5th, exclusively on while supplies last.
  • MLS features 30 clubs throughout the United States and Canada.
  • The Apple TV app streaming service features over 100 live MLS games and on-demand content.

Sources:

  • Jameson
  • Pernod Ricard USA
  • Major League Soccer
  • Apple
  • Nielsen Total U.S. x AOC + Liquor Open State + Conv during Latest 52 Wks - w/e 7/05/25