Jazwares Named Official Worldwide Plush Licensee of the FIFA World Cup 2026[TM]

Strategic Insights -

As the world's biggest sporting stage prepares to get softer and infinitely more collectible, Jazwares, one of the leading toy companies and makers of the globally beloved Squishmallows brand, has been named the official worldwide plush Licensee of the FIFA World Cup 2026[TM]. The officially licensed product range will bring fans around the world a winning lineup of competition-themed plush, including the highly anticipated official mascot, to celebrate every goal, save, and unforgettable moment on football's greatest stage.

Key Takeaways:

  • Jazwares, a leading global toy manufacturer, has been named the official worldwide plush Licensee of the FIFA World Cup 2026[TM].
  • The officially licensed product range will include plush items, wearables, and novelties inspired by the tournament's energy and global unity.
  • Designs will range from pieces honoring participating nations to playful fan gear for the stands.
  • Fans everywhere can enjoy three core mascot plush representing the host countries (Canada, Mexico, and the USA) along with a variety of other items.
  • Match goers and superfans can take home limited-edition collectibles available only at select events.
  • Every item is designed with affordability, fandom, and style in mind.
  • An official lineup of all the products featured in the collection will be revealed early next year.
  • The official FIFA World Cup 2026[TM] product collection from Jazwares will debut in June 2026, with products available in select retail stores and online worldwide.

Statistics:

  • 485 million+ lifetime plush units sold worldwide for Jazwares' Squishmallows[TM] brand (as of 2022).
  • Jazwares has a robust portfolio of owned and licensed brands, including Squishmallows[TM], Pokemon[TM], Hello Kitty[TM], Star Wars[TM], Disney[TM], and BumBumz[TM].
  • Jazwares has offices worldwide and sells its products in over 100 countries.

Sources:

  • https://www.businesswire.com/news/home/20251023973417/en/
  • Jazwares on Facebook: @Jazwares
  • Jazwares on Instagram: @Jazwares
  • Jazwares on Twitter/X: @Jazwares
  • Jazwares on YouTube: @Jazwares
  • Jazwares on TikTok: @Jazwares
  • https://www.jazwares.com