Jingning County's Apple Industry Booms, Boosting Regional Prosperity

Strategic Insights -

In the golden autumn month of October, Jingning County in Gansu Province, China is bustling with activity as fruit farmers harvest the prized Jingning apples. With its unique natural conditions and technological innovation, the region has become a leading apple producer, with a brand value of 18.1 billion yuan and a reputation as a "golden brand" among regional public brands. The county's apple industry has undergone a transformation from extensive planting to intensive management, with technological support playing a key role in its high-quality development.

Key Takeaways:

  • The Jingning apple industry has a brand value of 18.1 billion yuan, making it a shining "golden brand" among regional public brands.
  • The county government insists on using technological support as a powerful tool for the high-quality development of the apple industry.
  • Fruit farmers in Jingning County use a meticulous management model, incorporating farmyard manure, fermented soybeans, oil residue, and wheat bran to produce apples that are both delicious and visually appealing.
  • This year, fruit farmer Guo Zhiyong's 30-mu (approximately 2 hectares) orchard is expected to generate a total income of 700,000 yuan, with the majority of his apples being sold at a premium price.
  • The Jingning apple market has shown a pattern of "high-quality fruit commanding higher prices and steady growth," with fruit farmer Zhao Baoguo's 14-mu (approximately 2.3 hectares) orchard yielding a bumper harvest and generating an income of 160,000 yuan.
  • The booming apple industry has opened the door to increased income and prosperity for local farmers, with nearly a thousand business entities participating in the industry chain and contributing to the stable income growth of 36,000 people.

Statistics:

  • The Jingning apple industry has a brand value of 18.1 billion yuan.
  • The county government allocated resources to support fruit farmers, resulting in a total income of 700,000 yuan for fruit farmer Guo Zhiyong's 30-mu orchard.
  • The Jingning apple market saw a price increase of 50,000 yuan compared to last year, with fruit farmer Zhao Baoguo's 14-mu orchard generating an income of 160,000 yuan.
  • The apple industry chain in Jingning County has contributed to the stable income growth of 36,000 people through a model of "land transfer + employment + profit sharing."

Sources:

  • Government of Jingning County, October 2022, News Release
  • https://www.gsjn.gov.cn/xwzx/xzdt/art/2025/art_fe3e163044d14593b1ddcb0b4f0f32a9.html