Joey Kramer's "Hit Hard" Book Debuts Amid Industry Controversy

Strategic Insights -

Joey Kramer's new book, "Hit Hard: a Story of Hitting Rock Bottom at the Top," has sparked interest in the entertainment industry, particularly among Aerosmith fans. Released on June 30, 2009, the book explores Kramer's personal struggles with childhood abuse, drug and alcohol addiction, and depression, while living the highs and lows of Aerosmith's rollercoaster success. Although its launch coincided with the tragic death of Michael Jackson, "Hit Hard" has achieved regional best-seller status and is on its way to becoming a national best-seller.

Key Takeaways:

  • Joey Kramer's "Hit Hard" is a memoir that not only shares Aerosmith war stories but also Kramer's personal story of battling childhood abuse, addiction, and depression.
  • The book is a collaboration between Kramer and PAID, INC., a marketing firm that has been instrumental in promoting the book's marketing efforts.
  • Keith Garde, a former Aerosmith manager, co-authored the book and has served as a brander, marketer, and principal creative consultant for the band for nearly 23 years.
  • PAID, INC. has been providing marketing support for the book, including promoting Joey Kramer's official web site, Facebook, and YouTube presence, as well as coordinating radio and print interviews and managing in-store book signing events and promotions.
  • The book's marketing efforts have resulted in national and online news outlets, including Access Hollywood and CNN, airing video clips and interviews with Joey Kramer.
  • PAID, INC.'s commitment to understanding and representing the essence of their clients, including Aerosmith, sets them apart from other marketing firms.

Statistics:

  • The book has achieved regional best-seller status and is on its way to becoming a national best-seller.
  • PAID, INC. has managed Joey Kramer's official web site, Facebook, and YouTube presence.
  • The firm has coordinated radio and print interviews and managed in-store book signing events and promotions.
  • PAID, INC. has produced a series of video clips that have aired on national and online news outlets, including Access Hollywood and CNN.
  • The firm's commitment to understanding and representing the essence of their clients has resulted in a strong client-audience relationship.

Sources:

  • Joey Kramer's book, "Hit Hard: a Story of Hitting Rock Bottom at the Top" (Harper Collins/HarperOne, 2009)
  • Keith Garde, former Aerosmith manager and co-author of "Hit Hard"
  • PAID, INC. (OTCBB: PAYD) press release, dated June 30, 2009
  • Mental Health Weekly Digest, "Joey Kramer's 'Hit Hard' Book Debuts Amid Industry Controversy" (2009)