JPMorgan Chase Launches Comprehensive Marketing Campaign for Ink Small Business Card Suite

JPMorgan Chase & Co's Chase Card Services has launched a marketing campaign to support the newly introduced Ink suite of small business cards, a week after its release. The campaign includes television ads, print ads in prominent business publications, and online efforts to showcase the benefits of the Ink cards, which have low or no annual fees. The campaign highlights the unique features of the Ink cards, such as spending power, rewards, and acceptance at twice as many locations as major competitor American Express Co.

Key Takeaways:

• The campaign includes television ads airing on major cable stations, including CNN, MSNBC, ESPN, FOX News, and Bloomberg.
• The print campaign, called "Architect," will be featured in prominent business publications, including Inc. magazine, The New York Times, Wall Street Journal, and MyBusiness newspapers.
• The campaign also includes online efforts, events, and public relations to reach small business owners.
• The Ink suite includes four products: Ink Bold, Ink, Ink Plus, and Ink Cash, with low or no annual fees.
• Mike Nagle, Chase Card Services general manager of business cards, points out that small businesses often work closely together to achieve success, and the company wants to reflect this in its campaign.

Statistics:

• The campaign will air on five major cable stations.
• The print campaign will be featured in six prominent business publications.
• The Ink Bold charge card provides spending power and rewards, which Nagle considers "very important" to small businesses.
• The Ink cards have acceptance at twice as many locations as major competitor American Express Co.
• The campaign includes online efforts, events, and public relations to reach small business owners.

Sources:

• CardLine, 9/25
• Chase Card Services
• Bloomberg
• MSNBC
• ESPN
• FOX News
• Inc. magazine , The New York Times , Wall Street Journal , and MyBusiness newspapers
• American Express Co.