Katrina Kaif's Journey from Bollywood to Beauty Business: Valuable Insights and Statistics

Strategic Insights -

Katrina Kaif, India's leading celebrity-driven cosmetic brand, launched by the actor in 2019, has become one of the most sought-after makeup brands in the country. Her journey from being an actor to a successful businesswoman has been remarkable, with her investment in Nykaa in 2018 growing to Rs 22 crore by 2021. Katrina's love for makeup began during her teenage years, and she has honed her skills as an actor and model. She co-founded Kay Beauty with Nykaa, making it a brainchild that quickly gained popularity.

Key Takeaways:

  • Katrina diversified into entrepreneurship before launching Kay Beauty, investing Rs 2.04 crore in a joint venture with Nykaa in 2018, which grew to Rs 22 crore by 2021.
  • Katrina's brand thrives while others struggle, with several celebrity beauty labels facing financial losses, including Deepika Padukone's 82°E, which reported a loss of Rs 25.1 crore in the first nine months of FY2024.
  • Katrina's brand Kay Beauty valued at Rs 240 crore as of 2025, achieving a revenue of Rs 240 crore in the same year.
  • Katrina owns multiple properties in India and abroad, including a two-storied apartment in Mumbai's Mourya House, valued at Rs 17 crore, and a house in London worth approximately Rs 7.2 crore.
  • Katrina has a taste for luxury cars, with her most expensive car being the Range Rover Vogue LWB, costing Rs 2.37 crore.
  • Katrina Kaif's net worth has surged to Rs 263 crore, including earnings from films, brand endorsements, investments, and her beauty brand.

Statistics:

  • Katrina's investment in Nykaa grew from Rs 2.04 crore (2018) to Rs 22 crore (2021).
  • 82°E, Deepika Padukone's beauty label, reported a loss of Rs 25.1 crore in the first nine months of FY2024.
  • Kay Beauty's revenue reached Rs 240 crore in 2025.
  • Katrina Kaif's net worth is Rs 263 crore, including earnings from films, brand endorsements, investments, and her beauty brand.
  • Katrina owns a Rs 17 crore apartment in Mumbai's Mourya House and a Rs 7.2 crore house in London.

Sources:

  • "Katrina Kaif launched her beauty brand in 2019, which is now one of India's leading celebrity-driven cosmetic brands" by IE Online Media Services Pvt. Ltd. (2025)
  • "Deepika Padukone's 82°E reported a loss of Rs 25.1 crore in the first nine months of FY2024" by Storyboard18 (2024)
  • "Katrina Kaif's brand valued at Rs 240 crore in 2025" by Storyboard18 (2025)
  • "Katrina Kaif's net worth surged to Rs 263 crore" by Fincash (2025)
  • "Katrina Kaif owns a Rs 17 crore apartment in Mumbai's Mourya House" by Dwello (2025)